Pappas MacDonnell in Southport completed advertising and collateral work for the Golf Digest Corporate Schools. The campaign for the unit of Golf Digest magazine in Trumbull targets corporations that use golf schools for business-building and incentive programs. Print ads are slated to break in The Wall Street Journal this spring.
National/Westport has created video walls for Zotos Corp. of Darien. The walls, which promote the client’s Bain De Terre and Senscience brands, made their debut during the recent Midwest Beauty Show trade exhibition in Chicago.
Aigner Associates in Belmont helped create a national marketing program for WellsPark Group in Newton. WellsPark, an owner of shopping malls nationwide, is teaming up with media outlets to create mall-based marketing initiatives. The first such partnership made its debut two weeks ago at WellsPark’s Arsenal Mall in Watertown with the opening of the UPN38 ‘Station Break’ kids clubhouse. Advertisers on Boston’s Channel 38 will stage various promotions at the site and the TV station itself will use the clubhouse to promote its programming.
Thunder House in Cambridge, a unit of McCann-Erickson’s The Weber Group, has been tapped to enhance the Web site of Switchboard in Westborough. The client is one of the largest business directory services on the Internet.
Silverweave Interactive has relocated from Boston’s Beacon Hill to 374 Congress St. in Boston.
Neva Group in Cambridge has been named public relations agency for Inex, an electronic commerce software provider.
Creamer Dickson Basford in Westwood, Mass., has been tapped for public relations by Marathon Technologies of Boxboro. The agency will help promote the company’s Endurance line of fault tolerant computer systems.
Barrett Communications in Cambridge has designed and produced a trade show booth and graphic materials for Chrysalis Design in North Billerica. Barrett has also produced seminar materials.
Sheaff Dorman Purins, an advertising and design company in Needham, has been retained to develop marketing plans for two bakeries. Projects for Signature Breads and Titterington’s involve packaging, corporate identity, collateral and trade show booth design.
Grob & Co., a medical specialty shop in Cambridge, has restructured. Now known as Grob Health & Science, the 30-person organization has brought its advertising, public relations and consulting practices under one roof.
Harpell/Martins & Co. has moved from Concord to The Mill in Maynard, occupying 25,000 square feet of space that formerly housed part of Digital Equipment Corp. Also, the technology marketing agency has spun off its interactive unit, NetImpressions, as a separate company also based at The Mill.
The Bedford Granite Group in Bedford has been chosen to handle marketing duties for the 1750 Project in Manchester. The project was initiated by Danais Realty Group to manage and lease the former New Hampshire Insurance Tower at 1750 Elm St. in Manchester.
Illustrator Lisa Cyr of Cyr Studio in Manchester, recently had one of her illustrations acquired by the Museum of American Illustration’s permanent collection. Cyr will be featured in a traveling group exhibit called ‘Women Illustrators–Past and Present.’
Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED
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