Metropolis Corp. developed a pro bono campaign to raise awareness for the first annual Milford Road Race, sponsored by the cancer committee at Milford Hospital.
ReevesDrake was tapped by Montreal-based Teckn-O-Laser, a remanufacturer of laser printer toner cartridges, to develop a print and direct marketing campaign. The Boston shop also was named agency of record by Global Telephone in Boston as well as Alliance Development Group in Newton for its SupeRewards credit card.
McDougall Associates in Peabody was hired by underwriting firm R.E. Moulton in Boston to develop a marketing campaign.
Community Newspaper Co. tapped Commonwealth Creative Associates in Framingham to create an ad campaign for the Middlesex News.
TFA Communications, which has relocated from Lexington to 711 Atlantic Ave. in Boston, has been tapped for direct marketing projects from new clients including Inso Corp., Microcom Systems, PRI Automation, Precise Software Solutions, Computer Network Technology Corp., Coordinate.com, Vality Technology, Business Technologies Consulting Group, Summa Four and American Internet Company.
Cambridge-based Lotus Development Corp.’s industry solutions marketing group has chosen Tomlinson in Boston to create a collateral system.
H.P. Hood in Chelsea tapped Boston-based Jackson & Company to coordinate events surrounding the 50th anniversary of its Hoodsie Cup ice-cream treat.
The Momentum Group in East Longmeadow completed a Web site for oil burner manufacturer Carlin Combustion Technology, also in East Longmeadow.
Cone Communications in Boston is handling public relations for Perrier’s 20th year as a presenting sponsor of the French Open.
Enrico Design in Marblehead recently added new clients including Vegetable Landscapes LLC and Stockbridge Software. The agency also designed a Web site for the Intranet Company in Newton.
Wagner Associates in Newton has been retained for public relations by the Massachusetts Assisted Living Facilities Association in Woburn, the Center for Workforce Development in Newton, Mulberry Child Care Centers in Needham, and the Early Childhood Funders Collaborative. Wanger specializes in providing public relations services to nonprofit organizations.
LoConte Golman Design in Boston has developed a logo and positioning statement for American Program Service, also in Boston, as part of a long-term effort to brand its programming. Unaffiliated with PBS, APS provides programming to national public television. The new animated logo will appear at the end of APS-distributed shows.
Mercer Public Relations in Boston recently signed several new clients including Plaza III, The Kansas City Steakhouse in Boston, Bellevue Cadillac and the 1997 Boston International Festival.
Barrett Communications in Cambridge was retained for projects by Harper and Schuman, also in Cambridge, and EG&G in Wellesley.
The Hayes Group in Williston was selected as agency of record by First Hudson Valley Bank in Poughkeepsie, N.Y.
Paul Kaza Associates in South Burlington has added three new accounts: Controlled Energy in Waitsfield, the Vermont Ski Areas Association and Champlain College.
Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED
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