The Marketing Identity Partnership in Chicago has been retained as the exclusive event marketing agency for the Global Aviation Challenge. The agency will seek sponsors for a proposed navigation of the globe by a team of balloonists.
TouchTunes Jukebox named DiMeo Doroba, Chicago, to handle advertising and public relations.
Favorite Brands International assigned Grant/Jacoby in Chicago advertising responsibilities for the Jet-Puffed Marshmallows brand that it acquired from Kraft Foods.
The Synergy Group in Chicago was selected to provide promotion planning and execution services for Rand McNally New Media.
Robert Brandt & Associates, Hinsdale, added two new accounts: Trostel, a precision rubber mold company; and Gianni, a marketer of executive furniture.
Zimmerman, Laurent & Richardson, Des Moines, was chosen as agency of record for Hy-Line International, a company involved in poultry stock development and genetic research.
Alan Frank & Associates, Bloomfield Hills, was named agency for the KFC Portland/Auburn (Maine) Co-op and the KFC Bangor (Maine) Co-op. The wins bring to five the number of KFC local operator groups the agency handles.
Light & Associates, Kansas City, was selected to handle media buying for Town Center Plaza, a retail complex in Leawood, Kan.
Libby Perszyk Kathman, Cincinnati, has been awarded a major package design assignment from the pasta division of Borden Foods Corp.
Circle Midwest, Milwaukee, has received a project assignment to design Wisconsin Report, a real estate publication from Richter-Schroeder Co.
Bender, Browning, Dolby & Sanderson, Milwaukee, was named agency of record for Automating Peripherals, which develops PC-based systems for healthcare management.
The Weidert Group, Appleton, was named agency of record for the Graham Professional Products division of Little Rapids Corp.
Waldbillig & Besteman, Madison, was selected by Verlo Mattress Factory Stores as its agency of record.
Blue Horse, Milwaukee, was named to handle public relations in southeastern Wisconsin for Sprint PCS.
Core Creative, Milwaukee, will design an Internet site for the Menasha Corp.
Agency News: Midwest