agency news


New York-based ad agency Holtzman Communications won two Awards of Excellence at the 2001 RX Club Show held Nov. 13 in New York. The shop, which specializes in the pharmaceutical and biotechnology industries, received one of the awards in the Corporate Identity Logo category for a four-color design it created for Synthon Chiragenics Corp. The logo was part of a strategic business-to-business ad campaign for the client, a Monmouth Junction, N.J.-based drug-discovery and advanced-chemical-intermediate company. Holtzman Communications received the second award for its own corporate brochure, which was recognized in the Agency Self-Promotion category.

Messner Vetere Berger McNamee Schmet terer/Euro RSCG signed on with FocusVision, a Stamford, Conn.-based videoconferencing company. The New York agency will use Focus Vision’s services to conduct live focus-group market research. The com pany’s clients also include BBDO, McCann-Erickson and Ogilvy & Mather.

Heineken and Amstel Light will take on new signage at 1600 Broadway in New York’s Times Square. Heineken currently has three signs on the building; the two brands will advertise in a larger space there on Feb. 1, after current occupant NBC vacates that location. The new sign age, which consists of four individual signs, faces both Broadway and Seventh Ave nue. Advertising space at 1600 Broadway is owned and represented by New York-based Sherwood Outdoor.

Smith & Jones was named a finalist in the 16th Annual London International Advertising Awards. The West Sand Lake-based marketing-communications agency was recognized in the Package Design/Special Packaging category for work it created for General Electric Plastics’ Visualfx program. Winners were notified in mid-November. The packaging, which contains the Pittsfield, Mass.-based client’s thermoplastic color-chip samples, is meant to encourage industrial designers to use the Visualfx program.

FlexCorp Systems hired New York-based strategic- and creative-marketing com pany Marinelli Communications to handle its direct response, advertising, collateral, and trade shows and special events. The first year’s expected budget is $1.5 million. The client is a New York-based contingency-worker payroll and benefit-management firm.

A radio commercial Oink Ink Radio produced for Southwest Airlines was recognized with a first-place award in the 16th Annual London International Advertising Awards. GSD&M in Austin, Texas, provided the script for the winning spot, “On the Scene.” In addition, Oink Ink was named a finalist for two other commercials it produced for the airline: “Good Dog” and “Dive,” which were recognized in the Dot-com category. The shop, which has offices in New York and Santa Monica, Calif., was also named a finalist in the Humor cate gory for “Springboard Diving,” a spot it produced via The Richards Group in Dallas for Lone Star Park at Grand Prairie, a horse racetrack in Grand Prairie, Texas.

Zona Design created and produced the promo package for American Classics, a four-part, four-hour miniseries that ran on The History Channel from Nov. 27-30. The New York-based motion-design and brand ing studio did the logo for the package’s print work, billboards and on-air components, as well as opens, bumpers, bugs, the animated text background, credit beds and transitions. Zona used typography and choreography to create a graphic collage with stars and stripes, a 1957 Chevy, Uncle Sam and Elvis Presley. Zona creative director/president Zoa Martinez led the studio’s efforts for the miniseries.


Words and Pictures Creative Service created a print campaign for Ramapo College in Mahwah. The effort is meant to promote the college’s image among potential students and investors. The Park Ridge-based advertising and marketing agency’s work is appearing in The New York Times, Time, Newsweek, U.S. News & World Report and Sports Illustrated. The campaign, which features historical figures such as Shakespeare, Booker T. Washington and Marie Curie, will run through March.

Public relations and marketing firm The VB Group was recently selected to receive two 2001 Galaxy Awards. The Verona-based agency won a gold award for public relations and event-marketing work it did for Jersey Gardens, a mall in Elizabeth. The VB Group’s marketing support for Pernod’s sponsorship of the film Moulin Rouge garnered a bronze award. The shop’s own corporate Web site was recognized with an honorable mention in the Self-Promotion Web Site category.

The MWW Group’s New York office was hired by MedStrong International Corp. to handle investor relations. The client is a Rancho Palos Verdes, Calif.-based medical-information access company. The East Rutherford-based public rela tions agency was also tapped by Madison Consulting Group to provide strategic media relations and corporate-communications counsel. Madison is a Jersey City-based management-consulting firm that specializes in the financial-services industry.


Knezic/Pavone Advertising in Harrisburg won six awards at the 15th Annual International Association of Business Communicators 2001 Capital Awards Gala, held recently in Harrisburg. The agency garnered Best of Show in the Special Purpose Pieces- Outdoor Billboards category for its “Think Outside the Box” 2000 holiday outdoor campaign for The Pennsylvania Liquor Control Board, a state agency based in Harrisburg. That effort was also recognized with a gold award in the same category. The shop received a gold award in the Public Service Announcements category for a radio spot it created for The Pennsylvania Coalition Against Rape, which is based in Enola, and Drug Free Pennsylvania, which is based in Harrisburg. Knezic/Pavone received silver awards for work it created for clients L’Equip in Lemoyne, Y-Connect in Middletown and Penn National Gaming in Wyomissing.

Downingtown-based Schubert Communications was named Nilfisk-Advance America’s public relations agency. The Malvern-based client designs and manufactures specialty-vacuum systems for industrial applications in the pharmaceutical/bio tech, semiconductor, food, packaging and metalworking industries. Schubert cre ated a business-to-business public relations program to boost the client’s brand awareness and position Nilfisk-Advance America as the top company in its field. The effort conveys technical specifications to contamination-control specialists, such as laboratory and facility managers of clean rooms, manufacturing facilities and plants.