Thomas & Perkins Advertising in Denver developed a national ad campaign for Pentax Corp. in Englewood, a marketer of camera equipment. Using the theme “Reliable gear for your adventures,” the campaign features Steve Irwin, host of The Crocodile Hunter, and includes two 30-second TV spots, in-store displays and four-page print inserts for national consumer and photography publications. NORTHERN CALIFORNIA
FaradayMatlowYost, a San Francisco agency specializing in technical business-to-business marketing, won ChemSW’s $400,000 advertising account. The agency will handle creative and media for the Fairfield-based client, which develops software for chemical inventory management.
Glass McClure, Sacramento, created a print, outdoor and radio campaign for Sutter Health’s open enrollment season.
San Francisco public relations agency Access Communications added six new clients: Novell subsidiary Volera, which provides content delivery tools; Horizon Organic, a provider of organic dairy products; PlayDate, a marketing-services company that tracks the toy and game industries in the U.S.; Sony Online Entertainment, the online gaming division of Sony Pictures Digital Entertainment; digital mapping company Tele Atlas North America; and Tumbleweed Communications, which provides tools for managing secure communication and collaboration for e-business.
Rathje Chadwick & Co., San Francisco, created a retail campaign for a new cara mel sauce from R. Torre & Co., maker of Torani Italian Syrups. Ads feature “Cara mel Man,” an illustration meant to convey the fluid texture of caramel. The campaign includes print ads, point-of-sale pieces, including a vintage-style poster, counter cards, counter mats and window decals.
JohnsonSheen Advertising, Portland, was selected to handle the Oregon Dairy Products Commission’s $1 million-plus account. Other contenders included Leopold Ketel, Livengood/Nowack, Moffatt/Rosenthal, Nerve and Sasquatch. JohnsonSheen will provide strategic planning, creative, media and promotional services for the client, which promotes Oregon dairy products within the state.
Moffatt/Rosenthal in Portland added consumer electronics company Oregon Scientific to its client roster. The agency competed with Borders Perrin Norrander in Portland for the account. Work includes developing brand strategy, packaging and communication materials for Oregon Scientific’s products, starting with its new line of sports and fitness devices.
Red Monkey Advertising, Portland, completed a print campaign and collateral material design for crosstown modern dance promoter White Bird. The campaign introduces White Bird’s Portland State University dance series.
Portland brand/response agency Rosen/ Brown Direct moved to 233 S.W. Naito Parkway in the Fechheimer Building.
Deutsch/LA in Marina del Rey launched its first integrated ad campaign for Cupertino, Calif.-based DirecTV Broadband, including a national TV commercial for the DirecTV DSL service. The campaign highlights what can be accomplished with a high-speed DirecTV DSL Internet connection, such as quickly accessing maps and shopping online, downloading large documents, conducting research and sending digital photos to family and friends. DirecTV DSL will be promoted in national and local market TV, local market radio, direct mail and e-mail campaigns.
The Townsend Agency, San Diego, won the marketing and promotions business for the 2002 Buick Invitational PGA Golf Tournament, which will be held at Torrey Pines Golf Course in San Diego on Feb. 4-10. The agency will create all collateral materials, print ads, billboards and other marketing materials for the tournament.
Bulldog Drummond, San Diego, developed a two-part campaign for Kendall Motor Oil positioning the company as a leader in the automotive and fleet categories. Ads feature a car or truck on a barren landscape beneath a bright red tarp and pose the question, “What does red mean?” A second set of ads will answer: “Red means go.” The account is worth an estimated $3 million.
Campbell Mithun in San Diego was hired by the Pala Band of Mission Indians to create a new ad campaign for the Pala Casino. Work will include strategic planning and research, media planning and placement, creative development and promotional support.
G&M Plumbing in Santa Monica launched a TV and radio campaign for Mexican-style fast-food chain Del Taco in Laguna Hills. Ads feature Dan the Product Guy with an emphasis on slow-cooked beans.
Ear to Ear, a Santa Monica-based music and sound design shop, opened a New York office. Staff composer Gil Talmi will lead the East Coast operation, while owner Brian Banks will remain creative director of both shops. West Coast executive producer Amy Lyngos will produce for both shops until a producer is hired.
DGWB, Santa Ana, created a print, poster and collateral campaign for Zyliss, a Swiss manufacturer of high-end cooking accessories. The shop also developed print and Web ads and collateral for Yamaha’s home theater products. Those ads feature a red couch inserted various settings, such as a movie scene from The Mummy.
Tiger Hare Studios, a visual effects and 3-D animation boutique in Sherman Oaks, was signed by Foote, Cone & Belding to create visual effects for four 30-second Mattel commercials featuring toys “in action” from the Max Steele TV series toy line.
Global entertainment branding company 3 Ring Circus in Los Angeles partnered with Venice interactive TV services company Spiderdance to offer emerging entertainment and promotional-based content in the broadcast, cable and digital arenas.
Euro RSCG/DSW Partners, Salt Lake City, launched branding work positioning the state of Utah as a technology hub. Print ads tagged “Where ideas connect” are running in such publications as The Wall Street Journal, BusinessWeek and Entrepreneur.
The Hacker Group, Bellevue, will develop additional direct mail programs for existing clients Dun & Bradstreet in Parsippany, N.J.; nonprofit health services corporation Group Health Incorporated; and SurfControl in Scotts Valley.
Mattress retailer Sleep Country USA in Kent selected Media Plus+ in Seattle and its affiliates, Metropolis Creative and Mark Jones Creative, as its virtual ad agency.