Frierson Mee + Partners’ first campaign for New York Central, a new local cable program on Metro TV that features entertainment, cultural and lifestyle information, broke two weeks ago in regional publications such as Time Out New York, The New York Times and the New York Post. The ads star city dwellers speaking lightheartedly about the impact the hour-long, daily TV show has on their lives. One execution, for instance, depicts a woman playing tennis. The copy reads, “New York Central lets me focus on celebrities and ignore my personal problems altogether.” Commuter rail cards also started appearing last week on the Metro-North Railroad, Long Island Rail Road and NJ Transit lines. The agency uses Metro TV’s own tagline, “Turn on New York,” for the campaign. The New York-based shop won ad duties in May for the show, which launched in the greater New York area in April. Spending was not disclosed.
CMR, a provider of strategic-advertising and marketing-communications information, relocated its corporate headquarters from 11 W. 42nd St. to 685 Third Ave., both in New York. The company’s Dallas, Chicago and Los Angeles sales offices moved recently as well. CMR’s executive, finance, marketing-communications, human resources, and product-planning and management departments will be housed at the new headquarters. Also to be located at the new facility: the New York-based sales groups for CMR’s agency, adver tiser, broadcast and magazine departments, and its CMRi and Wallace Marx & Associates divisions. CMR’s parent company, Taylor Nelson Sofres, will also use office space at the new location.
Drumbeat Digital, a New York-based digital-development company, created Customer Central, a Web site for Con Edison that includes a pricing feature for business customers and an animated, interactive appliance guide for consumers. The latter shows how much power common household appliances use.
Palio Communications, an advertising and communications agency that specializes in healthcare and consumer products, will create a brand image for Pilot Therapeutics and brand and launch the Winston-Salem, N.C.-based client’s product PLT 3514, a natural asthma therapy. The client is a biopharmaceutical company that specializes in developing lipid-based natural therapeutics and pharmaceuticals to treat chronic illnesses, such as asthma, allergic rhinitis and cancer. Saratoga Springs-based Palio provides the following services: brand development; DTC advertising; global marketing; interactive communications; product launches; relationship marketing; business-to-business advertising; and strategic planning.
Buffalo State College hired Media Logic to create an integrated marketing program that will include strategic planning, research, brand development, an advertising campaign and recruitment strategy. Buffalo State is the largest four-year college in the State University of New York system. The Albany-based marketing- communications agency offers advertising, design, public relations and interactive services.
Bates Healthworld, the healthcare unit of Cordiant Communications Group, entered into a strategic-marketing alliance with PharMa International, a Tokyo-based healthcare-communications company with an office in Osaka, Japan. Bates Healthworld, an international healthcare-communications and marketing-services agency based in New York, has 22 offices in 18 countries.
Epoch 5 Public Relations was tapped to represent Melville-based Carr Business Systems. The client, an office-technology dealer, also has offices in New York and Howard Beach. The Huntington-based agency previously handled Carr Business Systems’ account from July 1995 to June 1996.
Miami-based Cunard Line named public relations agency M. Silver Associates to provide public relations, promotions and marketing-communications services for its existing fleet, the Queen Elizabeth 2 and Caronia, as well as for the launch of the Queen Mary 2. The New York- and Miami-based shop, which specializes in travel and tourism accounts, will also promote Scotts dale, Ariz.-based luxury-hotel chain Rockresorts. New York-based high-end travel-bargain Web site SkyAuction.com tapped M. Silver Associates to handle its public relations, marketing and promotions. Additionally, the agency will promote the new Royal Palm Resort in the Galapagos Islands as an ecotourism property and handle public relations for the Gamboa Rainforest Resort in Gamboa, Panama.
AquiTec, a Chicago-based provider of supply-chain execution software, retained RAM Communications for marketing-communications services. The Westfield-based public relations agency, which specializes in retail technology, will assist the client with media relations, public affairs and case studies, among other services. AquiTec’s software helps companies manage the flow of inventory through the supply chain.
Dudnyk Public Relations was hired by Thomas Technology Solutions to handle business- to-business communications in domestic and international markets. The client, a Horsham-based systems integrator, helps companies manage and publish information. It is a wholly owned subsidiary of Thomas Publishing Co. The agency, also based in Horsham, provides corporate-communications services.
SBK Pictures is producing a 20-spot commercial package for Comcast, a Philadelphia-based cable company. SBK was hired by the client’s ad agency, Red Tettemer, which is based in Narberth. The commercials, in 30- and 60-second formats, tout the client’s cable systems, online service and digital-cable offerings. SBK is also working on spots that are part of a positioning campaign for Comcast. All of the ads are slated to be completed by the end of the summer. Ardmore-based SBK provides direction and production management for TV commercials and IMAX films.
Elkman/Alexander & Partners created a PSA TV spot for the American Diabetes Association. The commercial, titled, “It Runs in the Family,” features Philadelphia Eagles quarterback Donovan McNabb and his father, who has diabetes. It is the fourth spot the agency has produced for the ADA in an ongoing national-awareness campaign. The McNabb Foundation, a private fund established by McNabb, will also use the PSA, which will debut this fall in the Philadelphia market. Philadelphia-based Elkman/Alexander & Partners specializes in creating integrated marketing-communications programs.