New England Technical Institute named KGA Advertising, Middletown, its first agency of record. KGA is creating a full media campaign to recruit students for the school’s campuses in New Britain, Hamden and Cromwell.
Donaldson Makoski, Avon, developed a new logo and tagline for North American Bank to enhance the Waterbury bank’s visibility as one of Connecticut’s best small banks for businesses and consumers. The new tagline is “Making a difference.” Additionally, the company developed a new mission statement, which focuses on “making a difference” in customer service, quality and excellence, integrity and trust, employee empowerment and teamwork.
CTG Resources, the parent of Connecticut Natural Gas Corporation and The Energy Network, named CD Squared, Westport, to design and produce the Hartford utility company’s Web site.
VIA, Portland, was chosen by IBM as an alliance partner in IBM’s Web strategy, design and integration business. VIA will provide strategic design, communications and brand positioning for selected IBM customers.
Donovan Group, Northborough, is providing Quadstone, Boston, with marketing communications and advertising services for Quadstone’s first branding campaign, which includes national advertising, Web redesign, collateral and sales support materials. Quadstone is a privately held provider of customer intelligence software and services for the implementation of a CRM initiative.
Smith & Jones, Worcester, recently completed new packaging for Carolyn’s Gourmet, Concord, for its line of pecans. Advertising, direct mail, counter displays and other support materials for the line are currently in production. The firm also redesigned packaging for client Dare Foods for its latest acquisition, Bremner Wafers, to include photos of serving suggestions and simplified design behind the Bremner Wafer typography. Smith & Jones client All Star Incentive Marketing enlisted the agency to create and inject “lifestyle” into Choices, a 48-page, 500+ product catalog designed to motivate consumers and sales forces.
Corey McPherson Nash, Watertown, completed three Web design assignments. For Streetmail, an online provider of local news and events, CMN redesigned the brand identity and Web site to reflect Streetmail’s “newsy” feel, enhanced features and functionality, as well as its entrance into new local markets. For Domania.com, which allows home owners and buyers to examine home prices online, CMN developed the company’s name, brand strategy and identity, as well as its Web site. The firm also was hired to refine the brand identity and develop a Web site for Internet marketing company Wheelhouse.
Woolf Associates, Boston, announced the creation of The Home Team Shootout, a celebrity golf competition that pits athletes from four major professional sports against each other and business leaders for charity. The made-for-TV event will debut in Boston on Sept. 10 and feature stars from the Bruins, Celtics, Patriots and Red Sox.
Benes Brand Imaging Group, Lexington, was awarded several design projects for Metromedia International Telecommunications, New York. The firm is designing a new logo for Metromedia and a corporate capabilities brochure and Web site. Benes has also been selected to design the 2000 Annual Report for Standex International, Salem, N.H., recently completed several design projects for Applix, Inc., including a new logo, stationery system and Web site, and is designing a collateral program for HighWired.com, a Watertown provider of free Web-publishing tools for five areas of high school life: classrooms, guidance offices, newspapers, sports teams and student activities.
For the book Designing Identity: Graphic Design as a Business Strategy, by Marc English, 31 design firms contributed to identity projects to illustrate the image-making process. The book includes more than 200 images of products such as Digital, Tazo Tea, the musical Rent, Burton Snowboards, Minnesota Timberwolves and ESPN2.
Studio-e, Concord, landed a trio of college-related design projects. Boston College’s Wallace E. Carroll Graduate School of Management selected studio-e to create marketing materials to promote the college’s recognition by U.S. News and World Reports as one of the “top 50” MBA programs in the U.S. Materials include advertisements for the Wall Street Journal and New York Times, as well as a direct mail piece, posters and buttons. Northeastern University School of Law hired studio-e to design a new look for its marketing materials, including the viewbook and course catalog. The Harvard Graduate School of Design selected studio-e to design all collateral materials for an international design conference titled “Berlin at the Crossroads.” Materials will include an introductory direct mail piece, program book and conference packet.
Tom Snyder Productions, Watertown, is creating, developing and producing three original shows for the Internet at shockwave.com. The three comedies are Extremely Relaxed Flight Control Tower, O’Grady High, and Clear!
Rainier Corp., Princeton, added five clients to its roster. Vocalis and Constellar will be serviced from the agency’s Massachusetts headquarters, while Madge Networks, BroadDaylight.com and MagNetPoint will be serviced from Silicon Valley.
Stimpson Communications, Wayland, created a full-color brochure and conducted a press campaign to launch Creegan & Nassoura Financial Group, a new financial planning and investment-management firm in Westford.
Physiometrix, a North Billerica company that designs, manufactures and markets noninvasive medical products for use in anesthesia and neurological monitoring applications, engaged RedChip Partners for an investor awareness program delivered on RedChip.com
The New Hampshire Community Technical College System (NHCTCS), North Conway, awarded Glen Group, also of North Conway, a contract for creative services in the development and production of collateral materials. Glen Group will produce a system-wide brochure providing an overview of campuses and offerings, and will work with RMC Research, Portsmouth, to conduct statewide market research for the system.
Bluehouse Group, Williston, created a Web site for Circus Smirkus, an international youth circus based in Greensboro.