Lowe & Partners/SMS, New York, this week expands its campaign for Excite’s ” home” broadband service to six markets, including Dallas/Fort Worth and San Francisco.
In four TV spots, a John Goodman-like character personifies the “big cable” that speeds Internet access. The tagline is “Think big. Think fast.” The shop also produced direct marketing materials and radio, print and outdoor ads for the Redwood City, Calif., client.
Earle Palmer Brown, New York, a division of EPB Communications, has won the branding strategy and corporate positioning assignment from Baxter Hyland Immuno, a division of Baxter Healthcare Corp.
The client develops therapeutic proteins to treat hemophilia, immune deficiencies and other blood-related disorders. Billings were undisclosed.
Ogilvy & Mather, New York, launched a $17 million TV, print and radio campaign for MotherNature.com. Ads for the Concord Farms, Mass.-based online retailer of vitamins, minerals and supplements show a personified Mother Nature portrayed as a quirky authority on health topics. The campaign will be extended to print and radio later this month.
Davidsiriex.com, New York, has created a new print campaign for Bear USA with the tagline, “Sometimes you’ll have to take it off.” Ads show the client’s parkas draped against a porcelain bathtub or on a bed with satin sheets. The campaign premiered on six billboards at Magic 2000 in Las Vegas. The agency also added two clients: Maurice Malone Designs and Oxenberg International Skin Care. The shop will handle creative and media duties, including online advertising for those clients, as well as Bear USA.
Sterling Group, New York, has updated its original 1946 logo for Josƒ Cuervo, the world’s oldest producer of tequila.
Introduced last year in Mexico, the design now emphasizes the gothic type on most of the brand’s packaging. The new design is being introduced to the U.S. and Canadian markets. The Sterling Group specializes in strategic consulting and interactive marketing. It has worked on recent brand designs for Burger King, Alka-Seltzer, Polaroid and Quaker Oats.
Len Dugow & Associates, New York, has been selected by real estate investment company Vornado Realty Trust to create an advertising campaign for the Park Laurel. The building, a luxury condominium tower on Central Park West, is Vornado’s first in New York.
Rainbow Media, New York, has developed new sales and marketing materials for Burns International Services Corp., formerly known as Borg-Warner Security Corp., to reflect its new name. The new collateral materials were unveiled to Burns executives at the company’s national sales conference last week.
R.C. Auletta and Co., New York, has won two new public relations clients: security firm T&M Securities and trade magazine publisher Lebhar-Friedman.
ACS Communications, Great Neck, has been tapped by Infinite Technology Group to handle advertising and public relations.
Advertising and new media recruiting firm Hal Levy & Associates, New York, has changed its name to hallevy.com.
Rhinoceros Editorial and Post, New York, provided editing and completion for New York agency Grey Advertising’s new ad for Aquafresh. The spot introduces Aquafresh’s “mouthpaste” product. Special effects were designed by Black Logic.
Lanmark Group in Eatontown was tapped by Enamelon, Cranbury, to market its toothpaste and whitening system to dental professionals. Billings are estimated at $2 million. The Sawtooth Group, Woodbridge, handles consumer advertising for Enamelon.
DKB and Partners, Morristown, has been selected by Norwalk, Conn.-based online career site 6FigureJobs.com to handle advertising and public relations duties. The client provides confidential recruitment services to senior executives.
Vision Graphics, Morristown, acquired new media company Mindworks. Mindworks specializes in Web site design, 3-D animation and multimedia presentations. Its staff and equipment will be integrated into Vision Graphics’ facility.
Turchette Advertising, Fairfield, has won two American Graphic Design awards. The shop’s trade magazine ad for New Jersey Packaging and annual report for The National Bank of Sussex County were honored.
Princeton Media, Princeton, has been tapped by the Greensboro Transit Authority to increase sales of interior and exterior transit advertising. Resulting funds will support a marketing program aimed at increasing ridership of the North Carolina city’s public transportation system.
Collegeville Advertising Associates, a Philadelphia-based division of Saatchi & Saatchi, won three American Graphic Design awards. The shop’s work for Rhone-Poulenc, Conti Mortgage and CombiPatch was honored.