Corporate Branding in Stamford has opened offices in Frankfurt and Tokyo. The overseas offices follow the openings of New York and Philadelphia locations earlier this year. Formed in 1994, Corporate Branding employs about 50 staffers and consults to global companies on various marketing and communications issues.
Source Marketing, Westport, was named the advertising agency for Pharmaton’s Vitasana brand daily vitamin supplement. The agency was also tapped by Bestfoods Baking as the advertising agency for its Entenmann’s brand.
Common Census, a Portland-based software developer, has tapped Hauptman & Partners, also Portland, to provide marketing and public relations services for the national launch of its Common Census 2000 product to the insurance, business and technology markets.
DW Group account specialist Kim Huard has been promoted to head the agency’s account-services department. A former account manager at McDonald Communications, Huard joined Portland-based DW in 1998 and has worked on accounts such as Bangor Gas and BroadcastMusic.com.
Barrett Communications, Cambridge, has completed various design projects for Cambridge-based clients FitzGerald Communications and Onsett International. FitzGerald, a public relations and communications firm, utilized Barrett to create customized invitations. Onsett, an e-commerce consultancy, tapped Barrett for ads appearing in the 25th anniversary issue of American Banking magazine.
Arnold Communications in Boston has launched a national ad push for Converse of North Reading that touts the sneaker company’s helium-based footwear. One TV spot features basketball stars such as John Starks, speaking their lines in squeaky, helium-distorted voices. The tagline–“Stay true”–remains from past efforts.
Brodeur Worldwide in Boston and Smythe Dorward Lambert of London have forged a strategic partnership designed to expand the scope of services the agencies offer their clients in the U.S. The Omnicom Group sister shops plan to team up for public relations and interactive services. Brodeur specializes in public relations for technology firms. Smythe Dorward’s forte is employee communication and behavioral change. and it has worked with Microsoft, IBM and Deutsch Bank.
Corporate Graphics in Westborough has established an Internet marketing division to meet the growing demand for Internet advertising and e-commerce solutions. Kristen Maynard has been named director of the group.
Adgrafix Corp. in Sudbury has selected Dimond Communications Group, Boston, for public relations. The client is a leading Web hosting firm and assists organizations seeking a high-end presence on the Internet with connections, customer support, software and other services.
Direct Results Group of Boston has been retained by AlphaGraphics, Tucson, Ariz., a global franchisor of AlphaGraphics Printshops Of The Future stores, which provide print-related and digital publishing services. DRG will develop a marketing strategy as well as a Web site for the client, which claims 360 stores worldwide.
Magma Group, Boston, has signed a deal with Daewoo Motor America to market Daewoo’s line of cars on college campuses throughout the Boston area. Daewoo will use Magma’s network of Boston-based college reps to promote the cars to students and create a “99-Day Test Drive Giveaway” to drive traffic to its showroom.
Tepperman/Ray Associates in Metheun has redesigned materials for the National Geographic Society’s Expeditions program. Materials include a 56-page catalog mailed to society members and another execution mailed to prospects. Also, the shop is creating the annual report for PRI Automation, Billerica.
Tharler/Opper in Natick has been hired by HomeGrocer.com, Seattle, to create direct mail packages for the online grocery service.
Cadent.com, an Internet consulting, design and development group, has opened at 103 Morse St., Watertown. The principals, Harry Bartlett, Neil Johnson and Peter Cawley, have worked on CD-ROMs, business consulting and related projects for many companies, including Polaroid, Reebok and John Hancock Financial Services.
Tom Snyder Productions, the Watertown, Mass.-based group that crafted Comedy Central’s Dr. Katz: Professional Therapist, is branching out into Web and commercial production. The firm just teamed with J. Walter Thompson, New York, for a TV effort promoting Lipton Ice Tea.
Trinity Communications, Boston, and the MIT Enterprise Forum of Cambridge have launched the Forum’s redesigned Web site, which features e-commerce capabilities, streamlined navigation and new page designs. Based at the Massachusetts Institute of Technology, the MIT Enterprise Forum is a nonprofit group promoting technology-oriented startup companies. The client believes the enhanced site will help it provide services and programs that educate, inform and support the entrepreneurial community.
Oxygen, Boston, is designing communications for one of the largest, single-day women’s events in the U.S. The design firm has created a brochure and direct mail pieces to encourage corporate sponsorships and attract attendees to the Year 2000 Leadership Conference at the Simmons College slated for May 6, 2000 in Boston.
A RHODE ISLAND
Hurley Chandler & Chaffer in Providence has launched a statewide campaign for the Rhode Island Coalition Against Domestic Violence. The effort focuses on three survivors of domestic violence who are members of Sisters Overcoming Abusive Relationships, an affiliated coalition. A TV spot features Rosa, the mother of two daughters, who suffered seven years of abuse before leaving her husband. A 60-second radio spot, as well as posters and bus cards, are also featured in the campaign. Konjolka/KSL Media in Wellesley, Mass., assisted with the media buy. Element Productions, Boston, and StarTrak Studios, Warwick, respectively assisted with TV and radio production.
Fleming & Roskelly in Newport has completed a Web site for ETCO in Warwick, a manufacturing concern. The new site contains pictures and descriptions of products offered by the company’s four divisions.