D’Arcy Masius Benton & Bowles, New York, was chosen to handle creative and media chores for the general market advertising account of TheStreet.com, a daily online financial service. The client shifted its account to DMB&B without a review from its previous agency, Ryan Drossman & Partners. CKS SiteSpecific will continue to handle interactive work for the client.
Avrett, Free & Ginsberg, New York, was assigned the advertising account of Future Fit Co.’s PoundsOff diet bars.
RocketScience Creative, New York, was tapped to handle advertising for LaMotta’s Tomatta Sauce, produced by a firm owned by Jake LaMotta, the former boxer who was the subject of Raging Bull, and his son, Joe. The agency said it is planning a “guerilla campaign” to encourage broader New York supermarket distribution for the product. RocketScience was also contracted to create advertising for Teacrest Corp., a supplier of herbal teas based in Bedford, N.Y.
Donaudy Munch Marketing Communications was named agency for Long Island-based Cedarhurst Paper and its nationwide franchise outlets, The Discount Party Warehouse. The retail chain returns to the Hauppauge shop after a two-year absence. Donaudy will be responsible for all newspaper and radio advertising.
St. Paul Fire & Marine Insurance Co. in St. Paul, Minn., has assigned creative and media planning duties for two of its property and casualty product lines to Frierson + Mee in New York.
800-4-Referral in Ramsey, N.J., has signed Lois/EJL, New York, as its advertising agency. The shop will introduce the client’s telephone referral system that links customers directly to local professionals in more than 70 service categories. Billings are estimated at $3 million for the metro New York launch.
Warren/Kremer/CMP/Advertising in New York has acquired three new advertising clients: the Waldorf-Astoria’s Peacock Alley, Oscar’s and The Bull and Bear, La Flor de la Isabela cigars of the Philippines and Newmark Realty of New York. Aggregate billings are $5-10 million.
Following a four-week review against undisclosed participants, New York’s Blum/Herbstreith was appointed the advertising agency of record for Columbia University’s School of Business, New York. The budget is $800,000.
Yesawich, Moss & Brown, New York, has added the Biloxi and Gulfport, Miss., Grand Casinos to its client roster. Coupled with the company’s gaming facility in Tunica, Miss., which YM&B already represents, the agency estimated total billings at $12 million.
Mad Dogs & Englishmen, New York, created a pro bono TV and transit ad campaign for Friends of Animals. Work broke last month in New York’s five boroughs.
Saatchi & Saatchi, New York, aired its first work for Gillette’s Right Guard deodorant Jan. 2. The new television spot retains the “Anything less would be uncivilized” tagline, this time with Dallas Cowboys player Emmitt Smith as an unlikely attendee at a dog show. “One must keep a firm leash on odor and perspiration,” Smith quips. The estimated $10 million account was moved from N.W. Ayer & Partners, New York, in October 1996.
Burger King’s crispier fries are backed by a $70 million ad campaign targeting general market, Hispanic and African American consumers. Ads feature a Claymation Mr. Potato Head endorsing the new menu item. General market work from Ammirati Puris Lintas, New York, shows a mock press conference introducing the fries, while musically themed Hispanic ads from Bromley, Aguilar & Associates, San Antonio, feature the character as a maestro leading an orchestra. UniWorld Group, New York, targets African Americans with a spot starring Isaac Hayes singing a version of his hit song, “Shaft.” “The taste that beat McDonald’s fries” is the tag in English and Spanish.
General Electric broke two new spots from BBDO, New York, in its 18-year-old “We bring good things to life” corporate image campaign. The ads are set in Rome and Wales. “Roma” features a city riveted by the outcome of a soccer match. When the star player is hurt, everyone anxiously awaits while a GE medical center helps monitor the MRI test that pronounces the athlete fit to play. In “Pure Poetry,” Welsh workers who build GE jet engines talk about the pride and passion they feel for their products. From January to August 1997, GE spent $20 million advertising its divisions (less than $100,000 for the jet engine and medical systems groups), per Competitive Media Reporting.
The 1998 One Show has set a Jan. 30 entry deadline. Work must have been initially released between Jan. 1 and Dec. 31, 1997. Awards will be presented May 7 at New York’s Alice Tully Hall. Interactive media will be honored separately on April 23. Contact The One Club for Art & Copy in Manhattan at (212) 979-1900 for details.
MCS Advertising & Production in West Hartford was chosen agency of record by the Hispanic Health Council of Hartford. MCS will develop radio, TV, newspaper, transit, outdoor and direct mail messages.
Georgia-Pacific in Atlanta has named Ryan Partnership of Westport promotion agency for its consumer paper products.
Norman J. Stevens Advertising in South Orange has acquired two new ad accounts: New York Golf Center, a string of 10 retail outlets in the metro area, and The Paper Store & More, a chain of paper and supply centers throughout New Jersey.
The Lunar Group, Whippany, was chosen agency of record for Montclair State University in Montclair. Lunar will develop an image and awareness ad campaign via print, radio and the Internet.
Ricci Associates, Marlton, has signed four new clients: Greater New Jersey Regional MLS Services, Com Cable Services, Apex Hospitality Corp. and Capalbo’s Gift Baskets.
RBT/Strum, Cherry Hill, became the ad agency for MAX 95.7, a new FM radio station in Philadelphia. A 16-spot television campaign will be supported by a budget topping $1 million, according to the shop.
Mack Trucks, Allentown, has awarded its $2 million ad account to Stiegler, Wells & Brunswick, Bethlehem. SW&B was also named agency of record by BDP International, a transportation services company based in Philadelphia. The shop will handle advertising, public relations, direct marketing and sales promotions.
Choice Hotels International, Silver Spring, Md., has designated Altus Group, Philadelphia, the marketing communications agency for its properties in Virginia, West Virginia and Washington, D.C.