Bates Southwest, Houston, has been selected by Houston Housing Programs to launch a local awareness campaign for its new home-buyer assistance offerings. Advertising, which will utilize radio, billboards and newspapers, directs home buyers to an 800 number and a Web site (www.houstonhousing.net).
Bromley Communications won 17 trophies at the recent Addy Awards of San Antonio, including best of show for an Amoco mixed-media execution.
Whole Wheat Creative, Houston, has completed a promotional campaign for American Homestar Corp. The effort includes a 30-second television commercial, point-of-sale materials and a Web site.
Marketing materials created for Corestaff Services by Houston-based Pennebaker.LMC have won several design awards, including the grand prize for the best corporate identity entry, at the recent American Staffing Association’s advertising and public relations competition in Dallas.
The University of Houston kicked off a five-year advertising and marketing campaign this month. Developed by McCann-Erickson Southwest in Houston, the tagline for the new series is “The University of Houston: Learning. Leading.” The $5 million effort is funded by the school’s individual donors.
Stuart Bacon, Fort Worth, has been selected by the Fort Worth Symphony Orchestra to create the organization’s 75th anniversary commemorative brochure.
Houston-based Patrick Henry Creative Promotions has been retained by Phillips Foods to produce a series of beverage menus and create inserts for its existing print pieces. The agency also has been contracted by Sun Orchard Fresh Premium Citrus Juices to help drive on-premise beverage sales.
Aries Productions has completed a community awareness and fundraising video program for Samaritan House, a facility that assists AIDS patients. Separately, the Arlington-based production company was recognized with one Addy and three bronze Telly awards.
SCA Telecard, Dallas, has signed an exclusive distribution agreement with Bluetel S.L. in Madrid to create SCA Telecard Spain. The agreement will allow Bluetel to offer promotional telecard products to companies throughout Spain.
The Advertising Club of Fort Worth has presented the 1999 Dateline Award to the Fort Worth Herd for generating positive publicity for Fort Worth.
Witherspoon & Associates, Fort Worth, has been selected to conduct a service- provider survey for the city of Weatherford Electric Utility. The project will help determine branding initiatives for the client. The agency will also create a new logo for the power utility.
Triad Hospitals has chosen Graphic Concepts Group of Fort Worth to design its first annual report to shareholders. In addition, Graphic Concepts has been named agency of record for the Fort Worth Opera following a review.
Stone & Ward was the top winner at the Little Rock Addys competition, racking up 36 gold prizes among 109 total awards at the recent ceremony. Cranford Johnson Robinson Woods came in second with 70 awards, including 25 gold. The Allison Agency took best of show for its advertising on behalf of its Backyard Burgers account. The winning ad campaign featured actor Barry Corbin of Northern Exposure fame as homespun spokesman “Red Embers.”
Mangan/Holcomb & Partners, Little Rock, has added three new accounts to its roster: Stephens Private Client Group, Delta & Pine Land Co. and the Arkansas Repertory Theatre.
Tony Chachere’s, a producer and marketer of seasonings and food mixes based in Opelousas, has introduced a new advertising campaign. The brand image effort features an updated animated character called “Li’l Tony.”