Nelson Communications in New York has launched a $30 million direct-to-consumer print campaign for client Gynetics’ Preven contraception kit. (Preven uses a combination of progestin and estrogen to help prevent pregnancy up to 72 hours after sex.) Print work features an unmade bed with copy reading: “The condom broke But my life stayed intact.” Ads broke in Entertainment Weekly on Oct. 18 and also ran in the Oct. 26 edition of People.
Snack-food marketer Gardetto’s in Milwaukee last week moved its $5 million account to Berenter Greenhouse & Webster, New York, besting incumbent Cramer-Krasselt in Milwaukee and finalists Pedone & Partners, New York; Odiorne Wilde Narraway & Partners, and Zuckerman Fernandes & Partners, both San Francisco; and McKinney & Silver, Raleigh, N.C.
Saatchi & Saatchi, New York, created a four-page magazine insert for client Reynolds Aluminum. Set to appear in the November issues of Cooking Light, Family Circle and Martha Stewart Living, the piece was meant to coincide with Thanksgiving Day.
New York-based Bozell Worldwide has won the Kiwi shoe care business for the Asia-Pacific region. The account includes both creative and media duties. Bozell has also acquired agency Memento in Kongsberg, Norway, which will join its European network as a full affiliate.
Alberto-Culver USA, New York, has tapped New York corporate identification package design firm The Biondo Group to redesign its St. Ives Swiss Spa line of products for the U.S. market.
Healthcare communications company Lyons Lavey Nickel Swift, New York, is a finalist for 11 awards in the 1998 Rx Club Show creative competition.
Emmerling Post, New York, was tapped to design the advertising and collateral materials supporting the 1998 Cannes Advertising Festival. The shop’s “Cinema of the Lions” concept will be used on posters, program covers, advertisements and invitations, as well as on slides shown during the gala.
The Stuyvesant Restoration Corp. in Brooklyn has tapped Mezzina/Brown, New York, to create online and traditionnal marketing programs to raise awareness of the corporation’s activities and assist in fundraising efforts.
Richtree Inc. in Toronto has tapped M. Young Communications, New York, to handle marketing chores for M…venpick Marche. The company holds franchise rights for all Marche and Marchelino restaurants in the U.S. and plans to open its first New York location at 4 World Trade Center in 1999.
Design firm The Attik, New York, created special visual effects for “Moments,” a 30-second spot created by Stamford, Conn., agency The Silverman Group for client Starter, a sports apparel marketer. Footage of historic events such as Neil Armstrong’s walk on the moon and the razing of the Berlin Wall was interspersed with action from baseball, basketball, football and hockey games.
Moody Communications, New York, has bought a 50 percent stake in BVE Productions, a full-service television production studio located in Manhattan.
Rohrer Public Relations, New York, has marked its 30th anniversary by establishing a scholarship fund at New York’s Baruch College named for Daniel Rohrer, the company’s founder. The endowment will provide a yearly grand for postgraduate business education at Baruch.
Kamen Entertainment Group, New York, mixed 12 TV spots for VH1’s upcoming VH1 Fashion Awards show.
Cuffari & Co., a Montclair-based marketing communications shop, won three awards at the Jersey Shore Public Relations and Advertising Association’s annual Jasper awards recently. The agency received two gold awards in the special-purpose printing category and the 1998 Helen Hoffman Best of Show award for The Salmon Buyer’s Guide.
Sawtooth Public Relations, Woodbridge, has added 11th Hour Software to its client roster. A subsidiary of Cashco Management, 11th Hour develops software solutions to help personal computer users to deal with problems relating to the year 2000.
Advertising, marketing and public relations shop Crawford/Fenton Associates, which has offices in Hillsborough and Somerville, will consolidate its operations at a 35,000-square-foot facility in Ewing Township in early 1999. The agency has purchased the former headquarters of public TV station New Jersey Network at 1573 Parkside Ave. in Ewing.
Philadelphia-based advertising agency Kingswood Advertising will change its name to Backe Communications effective Thursday, Nov. 12. The change is intended to reflect the shop’s relationship with its parent, The Backe Group.
Al Paul Lefton in Philadelphia was tapped to create advertising and sales materials and handle direct marketing chores for The Farm Journal, a 121-year-old agriculture publication headquartered in Philadelphia.
Advertising and public relations shop Austin Lawrence Group, Stamford, has formed a direct marketing division.
Trout & Partners, a marketing consultancy in Greenwich, has opened an office in Seattle, managed by Brian Ribbey. Helmed by Jack Trout, who has authored several books on positioning brands and products, the consulting company has worked for clients such as AT&T, IBM, Hewlett-Packard and GTE.
AdGray in Glastonbury was hired for a media management and public rela-tions campaign supporting Companions & Homemakers, a live-in care service for the elderly with offices in Avon, Norwich, Litchfield, Fairfield and Wallingford.
Lang/Durham & Co., Hartford, has been hired for advertising, design and marketing work by Prolab Nutrition, a supplier of supplements; Airpax, an electronics products company; Avery Heights, a community for the elderly; Naugatuck Savings Bank; Avon Old Farms Hotel; Griffith Electrical Supply; Atlantic Insurance; and the Executive Network Group, a recruiting firm serving the retail industry.
MSE in Westbrook has completed a direct-mail project for Plastic & Reconstructive Surgery Associates in New Haven. It was also hired to launch an identity campaign for the Connecticut Oncology Group, which has offices in Guilford and Middletown. In addition, MSE has begun a national media relations campaign for Nutmeg Intensive Rehabilitation’s newly patented Intensive Narcotic Detoxification treatment for heroin addiction. The shop also is producing a managed care audio newsletter for Anthem Blue Cross & Blue Shield of Connecticut.
Moving Pictures in Hartford recently took its cameras to 10 locations around Connecticut in nine days, shooting copious footage–starring some 30 principal actors and extras–that will be edited into the 1999 Connecticut Department of Tourism advertising campaign. Scenes at a country inn, an antique shop, and on a sandy beach were shot. O’Neal & Prelle, Hartford, is the Department of Tourism’s agency of record.
Young & Rubicam in San Francisco breaks a new campaign this week for the MGM Grand Hotel & Casino, promoting the Las Vegas property’s new spa complex. The agency won the client’s $20 million global account in June. The work will appear first in Las Vegas then is slated to roll out in select markets nationwide over the next few months. Three 30-second spots, which were filmed underwater, and feature women swimming in folds of colored gossamer fabric.
Winkler Advertising, San Francisco, has been awarded the ad accounts of two video game manufacturers: Ion Storm, Dallas; and Crystal Dynamics, Menlo Park, Calif, without a review. Both companies are associated with Winkler’s client Eidos Interactive, San Francisco, a publisher of video games such as Tomb Raider. Winkler’s combined billings for its gaming clients are estimated between $10-15 million.
Horizon Organic Dairy in Boulder, Colo., has tapped Citron Haligman Bedecarre, San Francisco, for its $2-4 million account after a national search. The first work is scheduled to appear in magazines in early 1999.
Korbel Champagne Cellars breaks new TV spots Nov. 30 introducing the tagline “The official champagne of the millennium celebration.” The Guerneville, Calif., company said it will spend $25 million next year promoting its trademarked millennium positioning. Carmichael Lynch, Minneapolis, is Korbel’s agency.
Lawson Software in Minneapolis, launched its first TV ads, an estimated $3-5 million, 10-week flight on cable news and business programming. The 30-second spot, continuing the “Leading edge technology without the attitude” tag used in print, is from Martin/Williams in Minneapolis.
Sherwin-Williams moved creative duties on its $30-40 million paint stores group account to Wyse Advertising, Cleveland, from three-year incumbent J. Walter Thompson, Detroit. Media duties will remain in-house.