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Frankfurt Balkind, New York, has developed a creative campaign for Industry to Industry. Headquartered in Boston, i2i is a global e-marketplace that brings together buyers and sellers of products and services, from chemicals to energy, to interact and trade through classifieds, auctions and exchanges. A global print effort, tagged, “Trade with industrial strength,” breaks later this month and will run throughout the year in business and financial publications, as well as Internet, chemical, energy and retail trade journals. MediaVest in New York is handling global media buying. Billings are $20 million.
Emmerling Post created a campaign for the Internal Revenue Service encouraging Americans to file their taxes electronically. The New York agency devised a national TV, radio and print effort supporting the IRS “e-file” brand, which will allow taxpayers to receive their refunds in less than half the usual time. The ad push was sparked by Congress’s mandate that, by 2007, 80 percent of all tax returns must be filed electronically. Print ads appear in such publications as Time, Newsweek, Business Week, U.S. News & World Report and Wired; TV spots featuring an urban mom, an airplane traveler and a farmer, all of whom have learned to file their taxes electronically, are running on local cable news programs in 23 markets. Spending is more than $6 million.
Gotham, New York, created a print campaign for Liz Claiborne tagged, “Let the sun shine in.” Ads show models frolicking in colorful outdoor settings with such New Age-inspired copy as “Peace signs, past lives and play dates.” Two-page spreads will launch in March issues of Vogue, Elle, Vanity Fair, Marie Claire and other fashion and lifestyle publications.
Kovant & Brodsky, New York, was named the first advertising agency for
TSI Cable, also in New York. K&B will provide TV, radio and print ads for the telecommunications company that offers broadband services to the commercial marketplace. Billings are $2 million.
Cline, Davis & Mann was awarded the professional promotions account of Solvay Pharmaceuticals. The win was a collaborative effort between the agency’s New York office and its newly opened satellite in Princeton, N.J. The Princeton office will work on two of the Marietta, Ga.-based client’s gastroenterology products:
Rowasa rectal suspension enemas and Creon Minimicrospheres pancrelipase delayed-release capsules.
The Geppetto Group in New York has been named the advertising agency for Seeking Harmony in Neighborhoods Everyday, a New York-based non-profit organization promoting non-violence among youths. In a TV, print, outdoor and online campaign, Geppetto will encourage young people to proactively reduce violence; the agency will also strengthen SHINE’s brand strategies, including its logo design.
Posnick & Kolker, New York, created two TV spots aimed at children. One, for Tiger Electronics’ Find Furby board game, begins with animated Furby characters and includes live-action footage of children playing the game. Another spot, for Hasbro’s Together TV programming block on Fox, features vignettes celebrating the virtues of parents spending time with their children.
Mark Russell & Associates, Syracuse, uses the “Sam I Am” character from the Dr. Seuss book Green Eggs and Ham in a print and outdoor campaign for the Food Bank of Central New York. Meant to call attention to the hungry of central New York, the ad shows Sam bending over an empty plate. Copy reads, “Everything is different when you can’t afford to eat. No eggs. No ham. No nothing.” The campaign will run through the end of March.
CCMR Advertising/Marketing Communications was named advertising agency for RestaurantMarket.com, a New York-based provider of restaurant and food retail services. The Kingston shop will handle brand building, media placement, collateral materials, direct marketing, public relations and trade show management for the client. Billings are about $2 million.
Jeff McKay, New York, has launched a print campaign for Raffi Underwear. The ads, tagged, “Feel the luxury,” introduce Raffi’s men’s underwear with photographs of a nude couple. The effort is running in fashion trades through the spring.
Communications Plus, New York, created a national multimedia campaign for The American Management Association. The print, direct-marketing and online effort promotes the organization’s certificate of achievement program, which offers an 18-month course in such disciplines as strategic management and administrative excellence.
Creative Film Management, New York, tapped filmmaker Nick Cassavetes to direct eight new spots for Radio Shack. The campaign is the second in a series directed by Cassavetes and developed by the Fort Worth, Texas-based client’s in-house agency, ¨Group. Like the first campaign, which broke in the first quarter of last year, the spots star actress Teri Hatcher and ex-football player Howie Long. The work will break in April.
Black Book Photography 2000, a creative resource featuring the work of more than 400 photographers and illustrators, from New York and around the world, was published this month.
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Integrated Communications Corp. was named the agency of record for Eastman Kodak’s
Health Imaging division. The agency’s Lawrenceville office will handle global media planning and buying for the unit.
Creative Marketing Alliance added six clients. The Lawrenceville agency will create advertising and trade show posters for CommTech Corp., Cranbury, a developer of telecommunications software; produce a corporate newsletter for Princeton Financial Services, a provider of accounting software for the institutional investment community; help launch and market the New York office of Air Partner, a London-based air charter service; create advertising for lien search company Charles Jones, Trenton; handle public relations and produce a capabilities brochure for Hughes Enterprises, Trenton, a janitorial supply company; and conduct a wage and benefit survey for Austin, Texas, professional organization Hospitality and Technology Professionals.
Bozell Global Healthcare, Fort Lee, has been hired by Watson Pharma in Corona, Calif., to develop advertising and promotions for Androderm, its testosterone replacement patch.
Hollyrock/Miller was named advertising agency for The 55 Restaurant Group. The client, which has 10 restaurants in the Columbus, Ohio, area, hired the Princeton agency to promote upcoming restaurant renovations. The shop already promoted the launch of one 55 restaurant, Voilˆ.
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