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Gotham in New York last week broke the third execution in its celebrity campaign for Fidelity Investments’ online trading site, Powerstreet. The national 30-second spot, “Blair/Yamaguchi,” features the Olympic skaters Kristi Yamaguchi and Bonnie Blair. As Blair zips past her, Yamaguchi says, “Bonnie Blair and I don’t take the same approach to investing. She looks for speed; I’m more interested in figures.” The spot follows others starring Penn & Teller, Bob Vila and Buzz Aldrin.
Amodeo Petti was hired by the Newport News division of The Spiegel Group. The New York agency has been charged with creating a direct-mail and advertising campaign supporting Newport News’ Shape FX brand of body-shaping undergarments. The Shape FX line will initially be offered in Newport News catalogs for fall 2000; an advertising campaign will break at the same time in consumer magazines.
Biederman Kelly Krimstein & Partners, New York, has developed a cooperative TV, print and radio campaign for Access Internet Magazine and The Orlando Sentinel. The ads poke fun at adults’ inability to use the Internet. In the 30-second TV spot “Whiz Kid,” a precocious young girl proclaims she is now free from her father’s quizzing on “which are the best sites?” and “how does this thing work?” thanks to The Orlando Sentinel and Access Internet Magazine. In “Milk Bar,” a weary boy seeks solace from his parents’ constant demands to help them navigate the Web. His friend presents him with copies of the two publications as a solution. The Orlando Sentinel is running four color and black-and-white print ads, and broadcasting two 30- and 60-second radio commercials.
M/K Advertising Partners was named the ad agency for The Cable & Telecommunications Association for Marketing. The New York shop had previously created materials for the organization’s 1999 Mark Awards. M/K will develop the theme and promotional materials for the CTAM Summit 2000, to be held July 16-18 in Boston. The agency will also create marketing materials for CTAM’s other conferences, as well as its branding, membership, communications and educational initiatives.
NV Communications, New York, was tapped by the Sisters of Mercy of New York, Brooklyn and New Jersey to create a multimedia campaign inviting women to religious life. The effort’s first phase includes a series of posters, print ads, a brochure and four Web sites. The work targets women ages 25-39. One poster reads, “Looking for the good life or the good in life?” Phase two, scheduled for development next year, will address younger women and minority women.
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Grafica, Chester, was tapped to design a new Web site and manage corporate public relations for Coldwell Banker Commercial. The enhanced site, located at www.commercial.coldwellbanker.com, is slated to launch in February, featuring up-to-date, easy-to-obtain market insight for commercial real-estate professionals. National public relations efforts have already begun.
TMP Worldwide Direct, Mount Olive, was hired by Century Manufacturing to manage a bulk literature-distribution program.
Tierney & Partners, Philadelphia, has created a national TV ad targeting people who took the weight-loss drug combination phen-fen. The spot, financed by American Home Products, is part of a $10 million ad spend ordered by the U.S. District Court, as part of the settlement of a class-action lawsuit against AHP. The suit was brought by plaintiffs claiming they suffered heart problems as a result of taking phen-fen. The 30-second spot shows capsules of Redux and Pondimin pills, two components of phen-fen, cascading across the screen, as a voiceover refers viewers to a toll-free number and a Web site, www.SettlementDietDrugs.com, where they can find out if they are eligible for medical testing and compensation. The ad, which targets women ages 25-54, is running during such shows as Good Morning America, Today and Dateline.
Diccicco Battista Communications was hired by poultry processor and exporter Wampler Foods to conduct a communications program. The Horsham agency will handle advertising, public relations and media-buying duties. DBC replaces The Martin Agency of Richmond, Va
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