Agency News

Young & Rubicam in New York has won the Corporate Vision award from Gilda’s Club for its support of the cancer charity named for the late comedienne Gilda Radner. The agency was recognized for its role in brokering a partnership between the club and client Sears Roebuck & Co., through which $2 million has been raised. Linda Srere, chairman and chief client officer at the agency, accepted the award earlier this month at a New York event.
New York’s Whitney Museum of American Art has awarded the advertising assignment for its upcoming exhibition “The American Century: Art and Culture 1900-2000” to TBWA/Chiat/Day in New York. The agency will also create a brand campaign for the museum.
Grey Advertising media unit MediaCom Worldwide, New York, polled the 400 attendees at Boston’s Museum of Science who watched John Glenn blast off on High Definition Television, courtesy of Panasonic and local TV station WCVB.
Of those in attendance, 24 percent said they would be more likely to watch ads broadcast on HDTV.
New York shop Ryan Drossman & Partners has won the ad account of Strike Technologies, an online financial trading service set to launch in November, without a review. Billings are undisclosed.
Avrett, Free & Ginsberg, New York, has won the $3 million advertising business of The Financial Times newspaper, London, following a review.
Culver Associates, New York, was awarded the advertising business of Hamilton Watches. A print campaign, titled “Born in the U.S.A.” and targeted at young adults, will break in December in magazines such as Premiere, Maxim and Jane.
Vigilante, the New York-based urban marketing division of Leo Burnett, won the assignment for Major League Baseball’s 1999 advertising. Ads will run on Fox Sports, ESPN, and NBC telecasts.
The Reader’s Digest Association aims to boost subscriptions and brand awareness for its flagship Reader’s Digest among non-subscribers via a $5 million direct response TV campaign. Manhattan-based direct response agency DRI International will begin testing ads in early January, with a rollout of two to three commercials in February. DRI has handled direct response tasks for a variety of clients including Club Med, Time Warner, Clorox and NBC.
Just Born, makers of candy brands Mike and Ike, Hot Tamales and Marshmallow Peeps, has tapped Griffin Bacal in New York to handle its advertising, following a review. Billings were undisclosed. Griffin Bacal will develop a creative campaign designed to increase its Easter sales volume and build the Peeps brand.
New York-based DCA Advertising won two accounts: the Doyle Washington Hotel in Washington, D.C., and Startec Global Communications, Bethesda, Md.
Purchase Point Media, New York, has contracted with International Trade Group to install The Last Word, its grocery-cart advertising system, in 3,000 retail stores.
Sciens Worldwide Public Relations in New York has added the Juvenile Diabetes Foundation to its client list. The shop will work with JDF to increase awareness of the disease, boost fundraising efforts for the nonprofit group and aid in the foundation’s effort to shape the worldwide diabetes research agenda.
Alydaar Software Corp. has tapped Ogilvy Public Relations, New York, to handle branding, media relations and investor relations duties. Alydaar is a software re-engineering company specializing in computer language translation and systems migration services.
Allied Domecq, Dallas, has chosen Lois/EJL in New York to handle the more than $2 million U.S. advertising account for its Midori brand melon liqueur.
Cybersmith, a chain of interactive technology centers, has bowed a new logo created by New York consultancy Pisarkewicz Mazur & Co.
The London offices of McCann-Erickson and Ogilvy & Mather took home gold trophies in the 1998 Euro Effie awards for campaigns for Bacardi-Martini and Elida Fabergƒ UK, respectively. Silver Effie winners were: DMB&B, Frankfurt, for its Procter & Gamble work; Ogilvy & Mather, Paris, for IBM; and Anderson & Lembke, Amsterdam, for Station 12. Euro RSCG Baniner, Paris, won a bronze for Playtex, as did Grey Euro Team, D†sseldorf, for SmithKline Beecham and Grey Euro Team, London and D†sseldorf, for its Procter & Gamble work.
The National Advertising Division of the Council of Better Business Bureaus said Procter & Gamble has agreed to modify the “natural” claim in advertising for Olean, its fat substitute. The ads, developed by Grey Advertising, New York, may continue to claim that snacks fried with Olean are “a little healthier” or “a better choice” than chips prepared without the ingredient. Uniroyal Chemical Co., maker of Procure fungicide, will also abide by NAD’s recommendation that it modify advertising claims that the product will “protect your crop without adverse plant growth regulant effects on fruit size and shape.” Also at NAD’s
suggestion, Pilot has discontinued making “stress reduction” claims in ads for its Dr. Grip pens.
Eliot Kang, president and CEO of Kang & Lee Advertising, New York, was honored by the Asian Business League on Nov. 13 in Los Angeles. The 14th Annual Awards Dinner recognized individuals and corporations for their contributions to the Asian American business community.
The second annual “New Media At An Exhibition” opened Nov. 11 at the One Club in New York. The convention showcased the work of agencies honored at the 1998 One Show Interactive Awards and highlighted new technologies in advertising. Shops present included Adjacency, Armadillo, Medius IV, Modem Media.Poppe Tyson, Oven Digital, Nicholson N.Y., Martin Interactive, Red Sky and Think New Ideas.
Andrea Alstrup, vice president, advertising of Johnson & Johnson, has been named 1998 Advertising Woman of the Year by the Advertising Women of New York. She will be honored at an AWNY luncheon on Dec. 3 at the New York Hilton.
Healthworld Corp., a New York-based marketing and communications services company specializing in healthcare, reported $16.9 million in revenues for the quarter ending Sept. 30, up 79.3 percent from the $9.4 million posted in the third quarter of 1997. For the year through Sept. 30, the agency said its revenues were $45.8 million, up 97.5 percent from the overall total of $23.3 million posted through the first nine months of last year.
British promotions firm Dialog was named best of show at the 1998 Galaxy Awards in New York for a self-promotional brochure. The Galaxy Awards honor excellence in product and service marketing.
The Girl Scouts of Greater New York honored Daisy Esp-sito-Ulla, president and chief creative officer of the Bravo Group, New York, at their 6th Annual Women of Distinction Breakfast on Oct. 30. Proceeds went to Scouting programs for disadvantaged city girls.
Display Technologies, College Point, has won a patent for its Retro-Track point-of-purchase display unit.
Shaw & Todd, the agency that created Nikon microscopes’ “Quote Balloons” print campaign, is conducting a contest inviting participants to “fill in the balloons” over images of sharply magnified microorganisms. The small New York shop specializes in business-to-business advertising.
Robert A. Becker Euro RSCG in New York has won three new pharmaceutical accounts. The shop will handle the launches of new drugs from Wyeth-Ayerst International, Centocor and Roche Laboratories.
Cognet Corp., a software company specializing in enterprise network management solutions, retained KCSA Worldwide, New York, for its public relations duties.
Jericho Communications, a New York public relations firm, promoted several events featuring New York Yankees players. David Wells appeared at the relaunch of Harley-Davidson watches at Macy’s Herald Square and Orlando “El Duque” Hernandez attended Club Macanudo’s celebrity auction of pre-Castro Cuban cigars.
DKB & Partners, Morristown, has created two new 30-second TV spots for University Hospital in Newark. The spots, titled “What it Means,” show the technical facilities available at the hospital as well as the personalized care it offers. The tagline is, “That’s what it means to be
the real University Hospital.”
David Morris Creative, Jersey City, recently added Lincoln Center for the Performing Arts, Chubb, Mutual of New York, Prebon Yamane, OpenCon Systems, IBM, PC Expo and Minolta to its client roster.
Paramus-based brand promotion agency Einson Freeman and the Vayness Co., a licensing consulting company in Ridgefield, Conn., have formed Einson Freeman Licensing, a worldwide joint venture to develop and manage brand extension licensing programs.
Gillespie, Lawrenceville, launched a $3 million campaign for real estate firm Cushman & Wakefield on Nov. 2. The first print ad, which features a shepherd who likes to “stand out in his field,” broke in Forbes and will soon appear in Fortune, Business Week, The Wall Street Journal, The New York Times and Chief Executive, as well as business and real estate trade publications.
Tierney & Partners, Philadelphia, breaks a new campaign for Philadelphia-based Peco Energy. The “Hometown” campaign, set to air through December, consists of five 30-second TV ads each portraying a different town within the client’s service area, as well as print and outdoor advertising. The ads break as Pennsylvania moves to deregulate its electric power industry. The tagline: “No doubt about it.”
D4 Creative Group in Philadelphia has won two new accounts. The shop will develop campaigns for Comcast Online Communications in Bala Cynwyd and RichardsApex, a provider of lubricants and powders for the metals industry.
Domus in Philadelphia was chosen by Aramark’s school support services division as its advertising and communications agency. The Aramark unit provides professional facility services and food service management for more than one million students in 300 school districts.
The World Waterpark Association honored LevLane Advertising, Bala Cynwyd, with its Wave Review award for best radio commercial. The shop was honored for the spot titled “A Tail of Two Water Parks.”
Mason & Madison, New Haven, broke a print campaign for Scandinavian Airlines in Lyndhurst, N.J., to promote new flights in four cities. Four 30-second spots are running on cable stations in Chicago, Los Angeles, San Francisco and Minneapolis. Ads also appear in The Wall Street Journal and the Chicago Tribune. The tagline is, “No one flies to Scandinavia like Scandinavian Airlines. And now, no one flies more often.” Spending was not disclosed.
Technical Career Institute in New York has awarded its television, radio and print advertising duties to CDHM, Stamford. New spots will be rolled out over the next several weeks.
South Norwalk-based shop Colangelo Marketing Group has acquired The Synergy Group in Chicago.
The Silverman Group, New Havem, has designed new athletic logos for two Connecticut colleges: Quinnipiac College and the University of New Haven.
Ground Zero, Santa Monica, has created a two-minute TV spot for Atlantis Resort & Casino which breaks tonight on prime-time programming in New York, Philadelphia and South Florida. The agency won the Sun International Resorts Bahamian property’s $8 million account in April.
DiZinno Thompson Integrated Marketing Solutions, San Diego, has parted ways with surf clothing maker Hang Ten, also San Diego, said sources. The agency handled the estimated $3 million account for less than a year.
Ad Americas, Los Angeles, has picked up Home Base’s Hispanic ad account, estimated at $1-2 million, after a review. Select Resources International, Los Angeles, conducted the search. Anita Santiago Advertising in Santa Monica, Calif., previously handled the business.
Leap Partnership president Tom Sharbaugh has taken over as acting president of The Leap Group subsidiary YAR Communications, an ethnic and translation shop, following the departure of founding principals Yuri and Anna Radzievsky. YAR creative director Patricia Dunigan and operations director Elisabeth Mantello also left the agency in the wake of The Leap Group’s sale of YAR’s AT&T business to Young & Rubicam, which also purchased Leap’s One World Communications division and the Kang & Lee unit of One World. Ted Xistris, a creative partner at The Leap Partnership, was named creative director at YAR.
Ebel Dunnel Merrick in Chicago was named agency of record for BAB Holdings, the franchiser of the Big Apple Bagels, My Favorite Muffins and Brewster’s Coffee concept stores. Billings on the account are estimated at $3 million. The shop was also named agency for the Fueling Talker, Advanced Information Systems’ promotional item that provides prerecorded ad messages for auto service stations.
Two new 30-second TV spots for Chevrolet’s Cavalier broke Nov. 7. The spots from Campbell-Ewald Advertising in Warren introduce a new tagline: “The more you know, the better it looks.” Previous Cavalier ads used the umbrella “Genuine Chevrolet” themeline. New print ads break during the first quarter of 1999.
Domino’s Pizza last week bowed TV spots supporting its “Hot Pizza. Hot Movies. Cool Deal” promotion with Blockbuster video stores. The program gives Blockbuster customers a coupon for a free pizza and Domino’s customers a coupon for a free video rental. Campbell Mithun Esty, Minneapolis, handles Domino’s. Radio spots from Blockbuster agency W.B. Doner & Co., Southfield, Mich., also support the promotion.
Davis & Goransson, Boston, has been tapped by Massachusetts Bay Brewing Co. to promote its flagship Harpoon Ale on a project basis. The agency pitched in tandem with Western International Media’s Boston office, which now handles media for the brewer. Initial spending will be in the low- to mid-six figure range.
Ingalls Advertising in Boston has unveiled its first branding work for the Albany, N.Y., Times Union since winning the account earlier this year. Television, radio and print ads use the tagline “What’s in it for you?” to promote the paper, a unit of the Hearst Publishing Co. Spending was not disclosed.
The Focus Agency, Dallas, launched its first campaign for Shell Energy Services, Houston, since landing the account in June. The estimated $2 million TV, print and outdoor effort targets consumers in Atlanta and surrounding areas. Georgia became the first state to deregulate its natural gas industry last month. Tagline is, “Natural gas is invisible. The company that provides it shouldn’t be.”