agency news

American Media Inc. split duties for its advertising account, awarding the $15 million Star magazine portion to Arnell Group Brand Consulting and the $15 million assignment for The National Enquirer to Della Femina/Jeary & Partners, both in New York. The client said both accounts were smaller than had previously been reported. The decision was made following a two-month review of New York shops that was narrowed to the victors and finalists Mad Dogs & Englishmen, Mezzina/Brown and Spier NY. DiNoto Lee exited the pitch in an earlier round. Arnell was an early favorite in the contest, sources said, given ties between agency principal Peter Arnell and American Media chief executive David Pecker [Adweek, May 3].
Saatchi & Saatchi in New York will launch Swiss watchmaker Tag Heuer’s Alter Ego line for women. Fashion photographer Peter Lindbergh was tapped to photograph celebrities such as Helena Bonham Carter for the campaign. Five black-and-white print ads broke in June magazines; Lindbergh’s photos are also featured in a traveling exhibit.
McCann-Erickson in New York has settled a 1998 anti-gay bias lawsuit filed by former employee Craig Ferguson, according to the plaintiff’s attorney, Gregory Antollino. “The matter has been resolved,” said Antollino. “If you look in the records you’ll see that the parties agreed to dismiss the case.” Ferguson had accused the agency of creating “a work environment hostile to homosexuals.” Named as defendants in the suit were Peter Kim, now chief executive of Bright Sun Communications in New York, then-senior vice president Steve Xenakis and personnel head Donna Borseo. Ferguson also accused the agency of firing him one day before he would have qualified for retirement benefits on Feb. 28, 1996. A McCann representative said, “The parties settled. McCann is satisfied with the settlement.”
The Bravo Group, New York, took first place in the non-English language category at the New York American Marketing Association’s 1999 Effie Awards. The agency’s “As sure as the love of your loved ones/Tan seguro como el amor de los suyos” campaign for the New York Postal Service was honored.
MK Advertising Partners in New York has created a TV campaign for The Box Music Network, an interactive, 24-hour all-music cable channel based in Miami. The work features the tagline “Control your music,” and portrays positive responses by viewers with diverse tastes and lifestyles.
Gigante Vaz, New York, has developed a broadcast campaign for Food & Wines From France promoting the vins de pays, or French country wine, category. The spot carries the tagline: “Select country wines of France: Choose well, live well.” Billings are estimated at $2 million.
Work from Ideafirst, Rochester, for local clients ViaHealth and ViaHealth Plan won
one silver medal and five bronze awards at the 20th Annual Tellys. The agency earned the silver Telly in the category of health care-non-hospital, for its “Changes”
30-second spot for ViaHealth Plan. The agency’s “Plan for Life” 30-second spot, also for ViaHealth Plan, won the bronze Telly in the same category. Its “Human Care” 60-second and 30-second spots won bronzes in the category of hospital- over 200 beds, while the 60-second version also won bronzes for use of music and graphics.
Media Logic in Albany took home five honors at the Healthcare Marketing Report-sponsored Healthcare Advertising Awards. Work for MVP Health Plan was recognized in the total ad campaign, Web site/home page and poster categories. The agency also received merit awards for television and newspaper work.
Buck & Pulleyn, Rochester, won a silver anvil in technology marketing at the Public Relations Society of America’s annual meeting. The shop was recognized for its launch of Turtle Beach’s Montego Sound Card, a product that enables computers to broadcast sound effects for video games and other software.
Biederman Kelly Krimstein & Partners, New York, launched a print campaign for New York University’s School of Continuing Education. The ads, featuring the work of noted photographer Horst Hamann, show different areas of Manhattan as seen from ground-level and aerial views.
New York-based MD Communications’ ad for Citracal, a calcium supplement from Mission Pharmacal, is a 1999 Telly Award finalist. The agency’s national ad campaign targets women ages 50 and over with the slogan, “Do what’s right for your body.”
A fictitious ad agency called DeMensen Kletsen Toch (Danish for “people will talk”) took first-place honors in the 1999 Institute of Advanced Advertising Studies’ annual client competition with a marketing plan for Lego. On the winning team: Beth Cavanaugh, assistant media planner, Bozell; Migdalia Hernandez, account executive, Doremus & Co.; Edwige Buteau, assistant account executive, The Chisholm-Mingo Group; Tamara Gardellis, assistant account executive, SpikeDDB; Louis Bodero, assistant account executive, Young & Rubicam; Kristan Gallo, account executive, Grey Healthcare Group; and Herb Emanuelson, account manager, Mason & Madison.
The London International Advertising Awards announced a deadline extension to Thursday, July 1 in its call for entries for the 1999 LIAA festival. Andy Berlin, chairman of Berlin, Cameron & Partners, New York, will be the jury chairman and Bronson Smith, executive creative director at US Interactive, also in New York, will be the interactive media jury chairman.
Brochure designs by the Harrington Group, Morristown, for Cinemax and the Columbus Citizens Foundation, took second and third place, respectively, at the New Jersey Advertising Club’s Jersey awards.
Montclair-based AGCD was honored with 10 medals, including four golds, at the Art Director’s Club of New Jersey’s annual competition and exhibition.
Web sites developed by Fusion Advertising & Communications, Cranbury, received three prizes at the Marketing Communications Agency Network’s Manny awards. The agency’s sites for MarketFair and Allied Your Office Partner, as well as its own Web page,, were honored.
McAdams, Richman & Ong, Bala Cynwyd, created a pro bono campaign for the City of Philadelphia to help reduce gun trafficking in Pennsylvania. The campaign, which
includes direct mail, posters and flyers, urges voters to support a statewide bill
limiting handgun purchases. The tagline: “One per month. Anything more is overkill.”
Philadelphia production and post-production facility Center City Film & Video won three Tellys for work on Comcast, radio station Y-100 and the Joshua Kahan Foundation ads.
LD&B Communications in Horsham was tapped to create broadcast and newspaper ads for Philadelphia Suburban Water, an investor-owned water utility based in Bryn Mawr. Clariant AZ Electronic Materials, a specialty chemical supplier in Somerville, N.J., also named LD&B its advertising agency.
DMW Worldwide, Wayne, was honored with two Bennys at the Philadelphia Direct Marketing Association’s annual Benjamin Franklin awards. The agency’s spot for Exelon Energy took first place in the consumer-other media category and its work for the Highmark BlueCross Blue-Shield won first place in the database competition. A mailing for Exelon also won a certificate of merit.
E-commerce software provider Xenos Group named Environics Communications, Stamford, its public relations agency.