Grey Advertising, New York, breaks a new campaign for Denavir, Smith-Kline Beecham’s cold sore treatment, this week. The $10 million effort includes TV and print ads. The TV campaign, debuting today, features situations in which cold sore sufferers hide their faces in embarrassment; in one, a woman holds up a handful of playing cards to mask her lips. The effort includes 60- and 45-second ads that will air mostly during early-morning and daytime network and cable programming. Print buys are in health and women’s magazines. Grey has handled the account since June 1996.
Publicis, New York, breaks in August a print and broadcast campaign for Dymo, to run through December. Coinciding with the back-to-school and holiday seasons, the ads promote Dymo’s new LetraTag electronic labeler. Broadcast spots depict a newlywed couple about to show their wedding video to both sets of parents. After cries of ecstasy are heard from what is, clearly, the wrong tape, a voiceover intones, “It needs a label.” Thirty-second spots will run on the USA Network, The Weather Channel, TNT, A&E and on network morning shows. Print ads will appear in Parents, Parenting, Family Fun Child, Family Handyman, Reader’s Digest Homeowner’s Edition and Popular Mechanics.
Frierson Mee + Kraft, New York, has added Bigstar.com to its client roster.
The agency has created a billboard in Times Square, featuring the tagline, “Stop paying rent,” as part of a new campaign for the online movie retailer. Billings are $7-10 million.
Transfusion in New York has won two e-commerce accounts. The agency was tapped by EOCnet.com, or Electronic Commerce Offshore, a firm that helps companies set up virtual corporations in Bermuda to avoid the costs of incorporating in the U.S. The assignment includes advertising and public relations; a print campaign will break later this year in business-to-business publications and on the Internet. Transfusion was also retained by Framingham, Mass.-based Weddings2go.com, a Web site that provides free wedding and honeymoon planning services. Billings for the two accounts will exceed $5 million.
Air Europa, a subsidiary of Globalia Corp. in Spain, awarded its U.S. account to Bleecker & Sullivan, New York. The agency has been charged with positioning the client as a competitively priced airline. Billings were not disclosed.
Office supply retailer Staples, Framingham, Mass., has tapped i-traffic, New York, to handle online advertising and direct marketing for Staples.com. The agency will manage online media planning and buying and online creative development to increase traffic to the site. Billings were undisclosed.
On The Go Marketing, a New York shop specializing in the urban market, implemented a non-traditional campaign for ESPN’s X-Games, held this year in San Francisco. Targeting young people in Los Angeles, New York, Philadelphia, New Jersey, Boston, Baltimore and Washington, D.C., On The Go handed out flyers, T-shirts and postcards at skateboarding, in-line skating and cycling venues.
Harte-Hanks Direct, the creative agency of Harte-Hanks Direct Marketing, New York, has launched a campaign for managed healthcare company MedSpan Health Options. TV, print and billboard work introduces a new corporate identity for the client and includes a new logo and the tagline “Exceptionally different.”
Turk Group, Hawthorne, has added two clients to its roster. Beauty Mineral, a line of beauty products made from Dead Sea salts, tapped the agency to provide a TV and print campaign, to bow this month. Magnus Button Corp. also selected Turk Group to introduce Insta-Button, an item that replaces buttons on clothes without needles or threads. The product will be sold through infomercials and, later, radio, print and TV ads. The two accounts represent over $1.5 million in billings.
Albany’s Media Logic is a national contender in the 1999 Silver Microphone awards, which honor local and regional radio ads. A spot for Trans World Entertainment’s Strawberries chain was named a finalist in the retail stores category.
AGA Catalog Marketing & Design, New York, has been tapped by four new clients. The company will produce direct response catalogs for Aerosoles, A&E Television, Frederick’s of Hollywood and Spiegel.
Blue Sky Studios, Harrison, named Art.fx its national commercial representative. Art.fx, which has offices in New York, Chicago and San Francisco, is a marketing agency specializing in animation and visual effects companies.
21st Century Marketing, Farmingdale, has formed a strategic alliance with East Northport-based e-commerce company Spider Inc. The partnership will allow both companies to provide clients a broader range of marketing services.
Five new clients tapped CramerSweeney, Cherry Hill, to handle advertising, public relations, event planning and marketing initiatives. Accounts include regional utility program Cool Choice, Saint Peter’s University Hospital in New Brunswick, Cherry Hill-based continuing care organization Cadbury Senior Services, The New Jersey Technology Council in Princeton and The Cherry Hill Economic Development Council.
Tierney & Partners, Philadelphia, created a regional ad for the Pennsylvania Lottery. The humorous 30-second spot, themed “Hit the number or hit the road,” advertises the Lottery’s new promotion: Players can mail in losing Daily Number tickets for a chance to win one of nine Harley-Davidson motorcycles. The spot was produced by New York-based Shelter Films.
Devon Direct, Philadelphia, was honored by the Philadelphia Direct Marketing Association for its self-promotional 1998 holiday campaign, themed “Swing That Thing,” in the business-to-business and holiday card categories.