agency news


Amherst & Reeves, a full-service ad agency in Denver, was named agency of record for Castle Hawk Development & Designs, the Rudolf Steiner Foundation and Wired World Media. For its new clients, the agency will create marketing campaigns that will include corporate identities, print collateral and advertising, direct mail, Web site development and public relations.


Benchmark Productions, Las Vegas, has produced a number of new commercial and video projects for its local, national and international clients.

Outdoor Impressions Media, an outdoor advertising company, selected Creative Dynamics, a Las Vegas design and new media studio, to handle a number of creative and collateral projects.


eLuxury, San Francisco, a leading Web site for prestigious and exclusive brands, has launched its first major print ad campaign, created by hometown agency Goodby, Silverstein and Partners. Ads will run in November in leading fashion, home, gourmet and lifestyle publications.

Clear Ink, Walnut Creek, a Bay Area “convergency” of Internet professional services and marketing communications, signed six new ad accounts worth close to $30 million in capitalized billings. The new clients are Niku, CommerceOne, MyHomeKey, Delicato, EHomeTV and Everypath.


Micron Technology selected RalstonGroup, Bend, to produce a series of banner ad campaigns for its Micron Semiconductor Products division.


George Lois’ newly formed company, Hot Dog in Los Angeles, was tapped to represent the ABA 2000, the new men’s professional basketball league. Hot Dog will represent the league regarding merchan – dising, licensing and sponsorships.

La Agencia de Orcí, Los Angeles, has acquired a new account,, a Web site for Latinas.

Lewis & Associates, Los Angeles, was named the public relations and ad agency for Overton Moore Properties. The shop will handle marketing communications, including publicity, advertising, direct mail and graphics, for OMP’s projects.

Muse Cordero Chen & Partners, Los Angeles, recently completed two music-themed TV spots for Honda to establish a greater presence in the urban market.

Creative Media, Los Angeles, was named media planning and buying agency for Tellme Networks, a Silicon Valley company connecting businesses and consumers over telephone networks using Internet and voice technologies.

AAR/Bob Wolf Partners, the L.A.- and New York-based consultancy, announced it will not renew the joint venture agreement that merged the operations of AAR and Bob Wolf Partners two years ago.

NetZero, Westlake Village, signed a nonbinding letter of intent to acquire certain assets of FreeI Networks, a national provider of free Internet access.

Excite@Home, Redwood City, and Universal Worldwide Television, Universal City, are renewing their strategic relationship and relaunching, the stand-alone dating portal and companion Web site to the television show Blind Date.

Oink Ink Radio, Hollywood, recently completed a series of radio ads for