Urban advertising agency Millennium Group and full-service agency Brown MC, both in Chicago, have formed a strategic alliance. Previously Glover Communications, Millennium has been repositioned by principals Jim Glover and Fred Jackson, who have expanded its focus beyond marketing to African Americans to specialize in urban marketing.
Judith Finerty, founder of Finerty & Wolfe Advertising in Chicago, was named the 14th Direct Marketing Woman of the Year by the New York chapter of Women in Direct Marketing International. She will be honored at the organization’s annual dinner on Nov. 5 in New York. She is the first Chicagoan to be so honored.
Davidson Marketing in Chicago has formed a new unit, DMI Urban, that will focus on promotional marketing programs targeting urban markets and their largely African American, Hispanic and Asian American populations. Riley B. Davis Jr., previously president of Sadler-Davis Group, is heading the unit.
Manifesto Advertising has relocated to new offices at 220 E. State St. in Rockford.
Simons Michelson Zieve Advertising in Troy was named agency of record for the Nederlander Theatrical Organization, which operates several Detroit-area theaters, including the Detroit Opera House, Fisher Theater and the Masonic Theater. The agency previously had handled subscription generation projects for the client.
PentaCom, Troy, the national media planning and buying agency for Chrysler Corp., received ISO 9002 certification, meaning it has met standards for organization and service set by the International Organization for Standardization.
Jim Berline, chairman of The Berline Group in Bloomfield Hills, made it to the quarterfinals in men’s squash at the Nike World Games in Portland, Ore.
Bozell in Southfield created a new advertising campaign for the Michigan Humane Society. The print and radio campaign promotes the benefits of adopting homeless pets.
Kerker Marketing Communications in Minneapolis received Best of Show honors from the Aurora Film and Video Awards for its 30-second TV spot “Body Piercing,” created for the Juvenile Diabetes Foundation.
The Cullinan Group in Minneapolis was named agency of record for the Insulation Products Group unit of 3M. The agency will develop consumer and trade advertising for Thinsulate insulation products used in outdoor apparel.
Periscope Marketing Communications in Minneapolis was named agency of record for SurVivaLink Corp. after a review that initially involved 20 agencies. The client manufactures FirstSave, a portable, automated defibrillator that reverses sudden cardiac arrest.
Watt, Roop & Co. in Cleveland has added nine new clients: Blaster Chemical Corp., a manufacturer of specialty lubricants, additives and cleaning products; Cleveland Education Fund, a nonprofit professional development organization for teachers; Eve’s Garden, a specialty retailer; paint manufacturer Harrison Paint Corp.; Inovision, a medical imaging company; ITS, a company providing airport security personnel; Metal Building Manufacturers Association, a trade association; Midwest Research, specializing in investment research; and R.F. Coffin, a real estate developer.
Ketchum Advertising in Pittsburgh was assigned Eaton Corp.’s $3 million account for its Truck Components Group following a two-month review. The agency will launch a new print campaign for the Eaton division in early 1999.
Hilton Milwaukee City Center named Advertising, Boelter & Lincoln its agency of record, with responsibilities including creative development and production, media placement and direct marketing.