Agency News

“NEW YORK
Bozell Worldwide’s New York office will retain the Federal Emergency Management Agency account. The agency launched “Cover America,” the first advertising campaign for FEMA’s National Flood Insurance Program, in 1995; the second phase of the program will include creative, media, public relations, research, co-op and Yellow Pages advertising. The five-year contract includes an annual budget of $11 million.
New York-based Kirshenbaum Bond & Partners’ latest work for Olympus features an advanced photo system camera. A print ad shows a 20-something man holding the gray camera in front of his right eye. Under his left eye is copy that reads, “Careful. This eye may become jealous.” The ad, which breaks in May editions of national magazines, retains the tagline, “Focus on life.” The campaign is backed by $2 million.
Dweck in New York changed its name to reflect the departure of vice president, creative director Lori Campbell, who left the shop to pursue interests inside and outside advertising. The shop, formerly known as Dweck & Campbell, was recently awarded the 1999 O’Toole Agency Award for an agency with billings of less than $30 million by the American Association of Advertising Agencies.
Food & Wines From France has selected Gigante Vaz, New York, as its advertising firm for Vins de Pays wine makers. The shop has been charged with promoting the Vins de Pays, or “French Country Wine,” category. A campaign is scheduled to break on local television in New York and Boston and in national trade magazines in early June. Billings are estimated at $2 million.
Creative shop Baron & Baron, New York, has been retained by Davis & Partners to promote The Envoy Club, a new extended-stay hotel in New York. Baron & Baron will roll out a print and direct marketing campaign as well as a new brochure, a website, and a line of Envoy Club workout clothes.
Jill Glover Creative Services, New York, has been awarded a $6 million account by Joseph Abboud menswear. A print, direct mail and point-of-purchase campaign, featuring photos by Herb Ritts and targeting men ages 35-50, is scheduled to launch in the fall of this year. Ads will run in The New York Times, Vanity Fair, Esquire, W Men’s Portfolio and other magazines. The account had been handled by D’Arcy Masius Benton & Bowles, New York.
“NEW JERSEY
Design Source East, Cranford, has been tapped to design and produce the corporate identity for Public Service Electric & Gas, the state utility company. The project will include logo design and customer communication materials. DSE was also named the advertising agency for the eBusiness Conference and Expo, to be held June 8-10 in San Jos , Calif.
Gilbert, Whitney & Johns, Whippany, was honored at the Impact Awards, presented by the Business Marketing Association of New Jersey. A direct mailer designed for Bellcore Year 2000 Testing Services won best-of-show and work for Panasonic Home and Commercial Products took first prize in the category of four-color, single-page ad.
MWW Group subsidiary Stone America Marketing, East Rutherford, has been tapped to implement a licensing campaign for fashion designer Rebecca Danenberg, a nominee for the Perry Ellis Best New Designer of the Year award.
“PENNSYLVANIA
Black Box, Whitehall, was honored a last month’s Philly Gold Awards, sponsored by the Art Directors Club of Philadelphia. The shop’s Web site for Binney & Smith Art Education won in the categories of Web site design and best of show-interactive. Black Box was also nominated in the category of multimedia-CD-ROM for its “Online Health” disk developed for Rodale. The agency also revamped the Web site it had designed and launched in 1997 for Lehigh Valley Hospital & Health Network.
Beaver College in Glenside was honored with two bronze medals from the Admission Marketing Awards Program for its radio advertising campaign developed by McAdams, Richman & Ong, Bala Cynwyd. The campaign carries the tag, “Everyone promises the world. We teach it.”
C&D Technologies in Blue Bell hired Timmons & Co., Doylestown, to develop a public relations campaign for the opening of several new branch offices in Maryland and New Jersey. The program will include targeting local media and trade journals as well as direct mail.
Philadelphia-based Crawley Haskins & Rodgers received an Apex award from Black Meetings & Tourism magazine for excellence in advertising targeting the African-American meeting, business and leisure-travel markets. The agency’s print work for Marriott International’s Franchise Diversity Program won first place in the “Hotel (Corporate)” category.