Agency Category loss

Agency Category loss (date) Replacement (date)



Eisner $20 mil. US Airways (Sept.) $15 mil. Spirit Airlines (Nov.)



Deutsch $200 mil. Mitsubishi (March) Undisclosed Chevy sponsorship marketing—Nascar, MLB (Oct.)



Ogilvy $50 mil. AmEx Financial Advisors (May) $80 mil. Morgan Stanley (Oct.)



Kaplan Thaler $20 mil. Ruby Tuesday (12/04) $80 mil. Outback Steakhouse (Aug.)



Saatchi $115 mil. Tylenol (11/03) $40 mil. Excedrin (July)



Goodby $40 mil. SBC (2/03) $120 mil. AT&T Wireless (7/03)



Merkley $120 mil. BellSouth (12/01) $30-40 mil. SBC (5/02)



McCann $400 mil. Burger King (9/01) $240 mil. Wendy’s (10/02)