NEW YORK-General Motors agencies McCann-Erickson; D’Arcy, Masius, Benton & Bowles; and Lintas are bidding to handle the automaker’s $30" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" >

Agencies vie for GM card’s European launch By David Kiley and Michael McCarth

NEW YORK-General Motors agencies McCann-Erickson; D’Arcy, Masius, Benton & Bowles; and Lintas are bidding to handle the automaker’s $30

GM executives have not confirmed the launch, which sources said will go forward in the next few months.
McCann handles the GM Card, which was launched last fall and has a reported first-year ad budget of $70 million. The Atkinson Group, St. Louis, has the estimated $25 million direct-marketing assignment for that launch. Earlier this year, GM surprised its agencies by parking its new GM Gold Card at DMB&B’s Bloomfield Hills, Mich. agency for Cadillac and Pontiac, without a review.
Copyright Adweek L.P. (1993)