A&G Launches Ads for Vertex

BOSTON Allen & Gerritsen has launched a campaign for Vertex, a provider of tax-compliance software.

Ads target chief financial officers and other corporate executives and are tagged, “Where taxation meets innovation.” One print execution shows a businesswoman in a deserted parking lot with the headline, “In a world where taxation meets innovation, normal working hours can be somewhat normal again.”

The goal of the work is to position Berwyn, Pa.-based Vertex as being dedicated to “leadership and commitment” in terms of simplifying the tax administration process, the independent Watertown, Mass., agency said.

Print will run in trade journals PeopleTalk, Solutions Magazine and elsewhere. Direct mail and interactive efforts are also part of the program. Spending is estimated in the mid-six figures.