Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Allen & Gerritsen has picked up ad chores for the Loon Mountain resort.
The independent agency in Watertown, Mass., has ties to Loon’s parent company Booth Creek Ski Holdings. The shop was already handling Booth Creek’s Waterville Valley account and was tapped for Loon without a review based on the strength of that relationship, said agency president Andrew Graff.
Spending for Lincoln, N.H.-based Loon has not been determined, said client marketing director Deb Moore.
Loon’s recent ads had been crafted by Providence, R.I.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in