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Hal Riney will be spending more time in Chicago to run creative operations at his agency’s office here following the abrupt resignation of Peter McHugh, who was chosen to lead the creative team amid much fanfare just three months ago.
McHugh is returning to Fallon McElligott in Minneapolis as a group creative director, the job he left in February to become executive creative director and managing partner at Hal Riney & Partners/Heartland here.
McHugh said Fallon’s recent account wins, including Lee Jeans Europe and Nordstrom, and its hiring of David Lubars to run the creative department contributed to his decision, along with a reluctance to uproot his family.
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