AFG Picks Up Lugz Shoes Duties

Lugz Shoes has awarded Avrett Free Ginsberg creative duties on its estimated $10-15 million account after parting ways with Amster Yard.

There was no review. New York-based AFG has done projects for Lugz in the past, as well as for British Knights, a former brand of Lugz parent Jack Schwartz Shoes in New York. The client reconnected with AFG after splitting with Amster Yard in New York in September.

“We feel very compatible with AFG; they share our vision,” said Lugz’s evp Larry Schwartz, adding that the shoe company parted with Amster Yard over “creative differences.”