Adweek’s Top 10 Commercials of the Week

10

LG “Ultra Reality”

Plenty of prankvertising stunts have cruelly ambushed people over the past year. But LG's latest spot takes the genre's sadism to a new level—if it's real and not staged.

9

Go Daddy “The Baker”

Go Daddy is known for its racy, provocative advertising. But in the latest spot from Deutsch, the buxom babes give way to … Jean-Claude Van Damme? Indeed, and he sure is acting peculiar. The new tagline: "It's go time."

8

Old Spice “Snow Globe”

Wieden + Kennedy had a raucous good time parodying '80s commercial jingles in recent ads for Old Spice bar soap. Those spots were so successful that W+K is replicating the form for Old Spice's deodorant and body-wash work tied to the NFL season—including this spot with Wes Welker.

7

Guinness “Basketball”

A game of wheelchair basketball turns out to be a surprisingly potent affirmation of friendship and camaraderie in this new Guinness spot with a twist ending from BBDO in New York.

6

NBC’s The Voice “Reunited”

Outside of the Bravo network, TV promos are generally uninspiring creatively. But NBC rolled out a cheesy winner this week with "Reunited," a spot celebrating the reunion of the original four coaches on The Voice for the upcoming season.

5

Skittles “Smile”

DDB Chicago keeps things weird for Skittles in this latest spot for the Mars brand starring up-and-coming actress Laura Spencer, who can't resist a classmate's mouthful of candy.

4

Volvo Trucks “The Hook”

Claes Nilsson, the president of Volvo Trucks, talks up the Volvo FMX while standing—it is soon revealed—on a truck suspended high over the water by a crane in this crazy YouTube video, which calls out its own craziness.

3

AT&T Digital Life “Guinea Pigs”

This brilliant BBDO spot stars two god-fearing guinea pigs arguing over whether their house is possessed by an angel or a devil—part of a tiny, web-only campaign starring talking animals for AT&T Digital Life.

2

Petco “The Power of Together: Copilots”

If you love animals, you're going to really, really love Petco's new anthem spot from Vitro—a celebration of all the other species in our lives, and how they make us feel more human.

1

Rubio’s “To the Ocean”

Ad agency barrettSF crafts a tribute to the ocean, the source of Rubio's famous fish tacos, in this deep 60-second spot.