THINK! ‘Pub Loo Shocker’
You're washing up in the bathroom at a bar, minding your own business, when all of a sudden a bloody head comes smashing through the mirror. If you don't have a heart attack, you might absorb Leo Burnett's road-safety message: Don't drink and drive.
Adobe ‘Photoshop Live: Street Retouch Prank’
To promote Adobe Creative Day, the graphic-design software company (and Swedish agency Abby Norm) organized a clever-creepy stunt. It secretly photographed people at a bus stop, and then live-Photoshopped them into ads on the shelter's digital display.
Southern Comfort ‘Shampoo’
Wieden + Kennedy trades the beach for the beauty parlor in its latest Southern Comfort ad celebrating men who are exceedingly comfortable in their own skin. This time, the hero is a mustachioed man who treats himself to a luxurious shampoo, drink in hand, at a salon.
The Martin Agency continues its "Wonderfilled" campaign for the Mondelez cookie brand with a charming story for Father's Day. Its mix of live action and animation brings the lyrics of an original song about a father and daughter memorably to life.
Sony PlayStation 4 ‘Greatness Awaits’
Actor Taylor Handley delivers a long-take soliloquy on the topic of embracing your greatness in BBH's launch spot for the PlayStation 4. The ad gets bonus points for all the cameos by game characters and the impressive self-destructing set designs.
Nike ‘The Sport of Golf’
Is golf a real sport? Nike thinks it is. This spot from Wieden + Kennedy uses Tiger Woods and some digital trickery to illustrate the athleticism of playing 18 holes, which Nikes likens to feats in track and field, basketball and baseball.
DirecTV lives large by going small in this action-packed spot from Grey and Bourne Identity director Doug Liman. The ad shows tiny cars involved in a high-speed chase on the floor of a city bus—a metaphor for the immersive experience a commuter can have when watching recorded DirecTV shows on a smartphone.
The weird world of Skittles gets interactive in this clickable YouTube video from DDB Chicago, starring a grandson who smashes all his grandma's animal figurines to bits after the first one strangely turns into candy.
BlackBerry ‘Two Scoops’
Iconoclastic film director Robert Rodriguez directed this violent and surreal 10-minute short film for BlackBerry. But he left three scenes incomplete, which were filled in by ideas from fans as part of the company's "Keep Moving" project.
Ad agency Translation did a remarkable job with a set of trippy, retro-futuristic 15-second ads for McDonald's Big Mac. This one, "Mouthopia," finds the sandwich resting on a bucolic hill as birds chirp and coo and friendly dinosaurs stop by for a visit.