Adweek’s Top 10 Commercials of the Week: Aug. 9-16

1

Sun+ ‘Goals’

This spot from Grey London, celebrates the "other football" and an app from newspaper The Sun that shows users every single Barclays Premier League Goal.

2

Marmite ‘End Marmite Neglect’

In a new Marmite spoof, rescue teams visit homes and take the neglected yeast paste hidden away in kitchen cupboards to a "rehoming" center for adoption by more appreciative owners.

3

Werner Herzog ‘From One Second to the Next’

Werner Herzog's new documentary on the dangers of texting and driving is long for a PSA at 35 minutes, but worth watching. It was sponsored by AT&T and created with the help of AT&T's agency, BBDO New York.

4

Jell-O ‘Comb Over’

In Crispin Porter + Bogusky’s new ad for Jell-O pudding, a pleasant moment between a dad and his son abruptly turns into an emotionally traumatizing lecture on the soul-crushing drudgery of working life.

5

Warby Parker ‘The Literary Life Well-Lived’

The populist glasses brand Warby Parker gets oddly pretentious in its latest TV spot—a Wes-Anderson-esque homage to highbrow, bon-vivant, capital "W" writers.

6

Audi ‘Ahab Redux’

In 2012, Audi reimagined Herman Melville's classic novel, Moby Dick, in advertising for the Audi Quattro. Now the tormented tow truck driver is back, only this time he's traded in his truck for a tan and taken early retirement.

7

HTC ‘Here’s to Change’

Robert Downey Jr. is a convincing salesman as he spits out non sequiturs for HTC in part of what will be a long-running campaign. But are the expensive jokes worth it?

8

The Football Association ‘Respect the Technology’

Soccer, like most sports games, can get pretty emotional. A missed shot or a lousy call can result in bad behavior by fans, refs and participants alike. Sometimes a threat is necessary to keep sportsmanship in the forefront.

9

Coca-Cola ‘Grandpa’

In the same week that the company defended its use of aspartame, this new Coca-Cola ad reminds viewers that the lifestyle enjoyed by our grandparents—moving more, eating well (and less), taking it easy—is part of a healthier routine.

10

Heineken ‘Dropped’

Heineken's "Dropped" campaign from Wieden + Kennedy, Amsterdam, literally drops real people into remote destinations and films their adventures.