Adweek’s Top 10 Commercials of the Week: Aug. 2-9

1

Jose Cuervo ‘Have a Story’

In this minute-long McCann commercial for Jose Cuervo, Kiefer Sutherland (one of those totally magnetic actors who can sell basically anything) gets a cool tattoo, trims a bonsai tree, plays the pipa for baffled bus passengers (and one fan) and gets into a really ill-advised fight.

2

DirecTV ‘Football on Your Phone’

Step right up, folks, and feel yourself getting gleefully dumber as you watch this new DirecTV Sunday Ticket ad posing as a bad rap video. Dubbed "Football on Your Phone," it stars Eli and Peyton Manning as slack-jawed versions of themselves. 

3

Australian Red Cross ‘Paperclips Can Be Dangerous’

Animation house Monkeystack, based in Adelaide, Australia, goes way over the top in "Paperclips Can Be Dangerous," a fiercely funny, gloriously gory two-minute PSA for the Australian Red Cross that poses the question: "What will it take for you to learn first aid?"

4

Water Is Life ‘4-Year-Old’s Bucket List’

In a small village in Kenya, there is a 1 in 5 chance 4-year-old Nkaitole won't reach the age of five due to unsafe drinking water. So the charity Water Is Life helped him complete his bucket list.

5

Foot Locker ‘The Endorser’

Blake Griffin says he loves his fresh Jordan gear from Foot Locker. But Blake does a lot of commercials, so how do we know he means it? Chris Paul helps us get to the bottom of things.

6

Agent Provocateur ‘L’Agent’

Forget about casting calls. Booty calls may have been the order of the day for this five-minute film written and directed by Oscar-winning actress Penélope Cruz for L'Agent—the lingerie line she and her sister Mónica designed for Agent Provocateur.

7

Blue Moon ‘Brewmaster’s Inspiration’

Blue Moon's beers are works of art, so its ads must be, too. That was the accord struck by the MillerCoors brand and The Integer Group in 2009 when the Lakewood, Colo., agency began an artful approach to the brewer's advertising. 

8

Dr. Martens ‘Stand for Something’

As soon as you run around telling anyone who'll listen that you're hip, subversive and rebellious, you're not. Especially if you do it in a commercial designed to sell shoes. Cue the fall/winter ad push by British footwear brand Dr. Martens and its centerpiece 90-second video by London agency Odd.

9

Steak ‘n Shake ‘Achieving Perfect Balance’

Carmichael Lynch’s new campaign for Steak ’n Shake is a triumph of hair, sound and costumes. The feathery, blond mane of “Master,” the central character in the TV ads, is a cross between the wind-swept locks of Charlton Heston as Moses in The Ten Commandments and the quaffed mop of David Soul in Starsky & Hutch.

10

Amstel ‘The First Installation That Makes You Do Nothing’

Sentient vending machines are all the rage right now. This Amstel spot out of Bulgaria adds the latest twist to the share-baiting trend—forcing antsy consumers to actually stand still in one place for three minutes if they want a free beer.