Adweek’s Top 10 Commercials of the Week

1

Heinz Beanz ‘Little Brother’



In this new spot for Heinz Beanz, little brother Charlie may be infuriating in his inability to keep up and his knack for toy destruction, but older brother Tom still loves him enough to share his lunch.

2

Southern Comfort ‘Karate’



Southern Comfort keeps things weird and hypnotizing with its silent pitchman in its latest work from Wieden + Kennedy in New York.

3

Coalition to Stop Gun Violence ‘Stand Up to Stand Your Ground’



In a chilling new PSA, audio from 911 calls made on the night of Trayvon Martin's death are used to protest stand-your-ground self-defense laws in the wake of George Zimmerman's acquittal.

4

Coca-Cola ‘Happiness Is Movement’



How do you butter people up to the idea that Coca-Cola is pro-health? You hire the director of one of the most beloved ads of recent years to create another precious miniature world—without the dark edges.

5

JCPenney ‘#FirstDayLook’



In its latest campaign from Young & Rubicam, JCPenney takes the idea of the “First Day Look” and treats it with as much seriousness as an image-obsessed tween.

6

NBC Sports ‘An American Coach in London’



To appeal to U.S. viewers who may never have watched "the other football," New York ad agency The Brooklyn Brothers rolled out a five-minute Web film for NBC Sports—cut into TV spots—starring Jason Sudeikis as an American football coach hired to manage Tottenham Hotspur.

7

Pepsi MAX ‘Disappearing Sanders’



Barry Sanders has always been good at the vanishing act, and he does it again, comically, in this new Pepsi MAX ad from TBWA\Chiat\Day in Los Angeles and director Matt Dilmore.

8

Nike ‘Just Do It: Possibilities’



For the 25th anniversary of its "Just do it" slogan, Nike and ad agency Wieden + Kennedy are trying something new, or rather, old.

9

EA Sports Madden 25 ‘Running Back Sons’



EA Sports goes back to the future with this dumb-in-a-funny-way spot for Madden 25. In the '80s, we're told, two guys playing an early version of the football video game decided to spawn offspring—Arian Foster and Marshawn Lynch—whom they'd be able to use in the game.

10

Samsung ‘Cute Baby Vs. Motion Sync’



Samsung invents the mustachioed-baby-plays-cop-and-chases-a-vacuum-cleaner trope with this spot by The Viral Factory in London. He means business as he takes off after a Motion Sync vacuum pushed around the house by his mom.