Adweek’s Top 10 Commercials of the Week

1

Vodafone ‘The Kiss’

Grey London's new Vodafone ad touting unlimited talk and text couldn't be simpler. What else would you like to keep going forever? How about a kiss from the one you love?

2

IBM ‘A Boy and His Atom’

IBM and Ogilvy make a big impact with the smallest of building blocks in their latest video, billed as "the world's smallest movie"—a stop-motion animation made by IBM scientists using atoms. And that's just the beginning of the story.

3

Coca-Cola ‘Falling’

This adorable little spot from Fitzgerald + Co. encapsulates everything that's fun and young about the Coca-Cola brand. It shows two kids falling in love, Cokes in hand, at a Six Flags.

4

H&M ‘Beyonc√© as Mrs. Carter’

A fashion ad featuring Beyoncé as Beyoncé writhing around in a bikini on a tropical beach? Obvious, maybe. Genius, nonetheless. New from H&M.

5

Apple ‘Photos Every Day’

TBWA\Media Arts Lab goes all warm and fuzzy in its latest iPhone spot, which leaves the stark white background of recent Apple demo ads behind and re-enters the real world, with scene after scene of people using their iPhones to take photos.

6

Call of Duty: Ghosts ‘Masked Warriors’

There are knights in armor, Aztec warriors, ninjas, samurai and special ops commandos outside. 72andSunny's trailer for Call of Duty: Ghosts features assorted masked warriors, most sporting ornate headgear or fearsome face paint.

7

Microsoft ‘The Wedding’

This spot for Microsoft from Crispin Porter + Bogusky and director Roman Coppola takes place at a wedding, where half the crowd has iPhones and half has Galaxies. The bickering starts immediately, and soon escalates into a nasty brawl. What could halt this feud? Windows Phone, of course.

8

Johnson & Johnson ‘For All You Love’

Johnson & Johnson's new corporate image work, from TBWA\Chiat\Day, eschews color for black and white and captures small, loving moments within families.

9

Newcastle Brown Ale ‘Worms’

In a strange new ad from Droga5, Newcastle Brown Ale lovingly salutes its founder, and the worms that mercilessly devoured his corpse.

10

Lexus ‘Steps’

"Steps" tells the automaker's story of an 11-foot-tall figure brought to life by puppeteers as it moves through the city in search of ... something.