AdweekMedia’s Marketer of the Year

Joel Ewanick was not getting what he wanted. At the time, October 2008, the automotive industry was doing a Thelma & Louise dive off an economic Grand Canyon. And the focus group Ewanick was moderating just wouldn’t cough up the answers he so desperately wanted.

Want to know more about the AdweekMedia’s Marketer of the Year and all the other category entries? Go to www.brandweek.com/moy.

Nielsen Business Media