NEW ENGLAND EDITION
O’Neil Griffin Bodi casts comedian Thom Sharp in ads designed to elicit chuckles and entice New Hampshire consumers to seek out scratch tickets for the lottery. The TV and radio campaign targets adults 30 and over and employs the tagline, “Wanna have some fun?”
Hal Riney Back in Action for Ion Pitch
Saturn and the founder of Publicis & Hal Riney go way back. Hal Riney, now the shop’s semi-retired chairman, created Saturn’s homespun launch campaign. These days, he’s back at the office as the driving force behind the shop’s crucial pitch for the Ion launch.
Celebrity Cruises picks five players for the last round of its $20-30 million review.
Hyundai Motor Co.’s decision to review its $450 million media account surprised executives at the automaker’s lead U.S. agency, Bates USA West, according to sources. The search, which is taking place at Hyundai’s South Korean headquarters, may be a prelude to a creative shift.
Launch Partnership’s David Wilgus, Diane Seimetz and Michael Boone get good news from Dave & Buster’s food-and-games establishments.
HAL RINEY RETURNS
Agency Vet to Defend Saturn Account
The man who created “It’s morning again in America” returns to help Publicis & Hal Riney pitch Saturn’s Ion against D’Arcy Masius Benton & Bowles, Goodby, Silverstein & Partners, McCann-Erickson and Wieden + Kennedy. It’s Riney’s first hands-on involvement in years.