Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW ENGLAND EDITION
ODDS HUMOR
O’Neil Griffin Bodi casts comedian Thom Sharp in ads designed to elicit chuckles and entice New Hampshire consumers to seek out scratch tickets for the lottery. The TV and radio campaign targets adults 30 and over and employs the tagline, “Wanna have some fun?”
EAST EDITION
SAVING SATURN
Hal Riney Back in Action for Ion Pitch
Saturn and the founder of Publicis & Hal Riney go way back. Hal Riney, now the shop’s semi-retired chairman, created Saturn’s homespun launch campaign.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in