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Drawing on its extensive beverage-marketing experience, Gearon has picked up more work for Seagram. The Boston shop has worked with Seagram’s Grolsch beer brand for five years, and will now create ads for its coolers and ginger ale/mixers divisions.

EAST EDITION Global Agency of the Year
BBDO Worldwide. ‘You need to be multinational in a global world, but you also need to be strong locally.’ It’s Allen Rosenshine’s strategy, and last year it worked for creative star BBDO, earning the network Adweek’s top honor.
Phil Dusenberry, Andrew Robertson and Allen Rosenshine

Extended Stay America has assigned the ad account for its 425 hotels in 40 states to the Leslie Agency. The Green-ville, S.C., shop won a review that began last summer when the Miami-based client moved to South Carolina. Billings are undisclosed.

MIDWEST EDITION U.S. Agency of the Year
Deutsch. “What should have been an incredible interruption was just a marvelous transition,” says Donny Deutsch. Under new parent IPG, the CEO and his team marched through 2001 bigger and better.

The Richards Group has captured the $3 million advertising account of Our Lucaya, a 372-acre resort on Grand Bahama Island. The Dallas shop topped the Tallahassee, Fla., incumbent and other finalists from Atlanta, Boston and Miami in a review.

WEST EDITION Levi’s Fallout
After losing the estimated $60 million Levi’s account, TBWA\Chiat\Day may shutter its Bay Area office, sources said. As Levi’s moves to Bartle Bogle Hegarty, TBWA\C\D San Francisco is left with four clients, including the Wine Market Council, won last week.