Adweek Daily Brief: Under Armour Honors Misty Copeland, Shark Week Arrives Early

Also, Clio honors sports marketers and Man U shares its secrets

Under Armour honored Misty Copeland with a sweet surprise after the American Ballet Theatre named her their new principal dancer. Plus, the Clio Sports Awards honor the best work in sports marketing and advertising, recognizing brands including Gatorade and Nike.  


New on Adweek:

Taking a cue from Manchester United
The Manchester United soccer club has managed to spread its popularity across the globe. U.S. teams, and companies, could take a few hints from the English squad. 

Clio's gold standard for sports advertising
Take a look at the gold-award winners for this year's Clio Sports Awards, which honor excellence in sports advertising in marketing.

How Gatorade found its success 
Founded and created by a college football coach in 1965, Gatorade has become the go-to drink for all athletes. Here's how the brand became such a success.

Under Armour honors Misty Copeland
Misty Copeland was recently named the first African American principal dancer for the American Ballet Theatre and Under Armour honored her with a hashtag and a lot of flowers.

Discovery's Shark Week takes over July
Everyone wants a piece of the success of Shark Week, so to capitalize on that Discovery moved its programming earlier in the summer.


Around the Web:

Advertisers battle for the GPS
As self-driving cars start to become popular among consumers, McKinsey & Co. predicts that revenue from the mobile devices in these cars could reach about $200 billion. (Bloomberg) 

Mobile pay for brands comes to China
McDonald's and KFC, among other Yum Brands Inc. companies, are looking to add mobile order and payment options to locations in China. (The Wall Street Journal)

Inside the demise of Guess
Forbes takes an in depth look at how Guess and the Marciano brothers built up their successful brand and watched as it all came crashing down. (Forbes) 

Aetna to buy Humana
Healthcare company Aetna plans to spend about $35 billion to buy one of its biggest rivals, Humana. (The Washington Post) 

TV networks turn to Facebook, not YouTube, to preview shows
Possible trouble for YouTube as a number of TV networks, including HBO and Amazon, have turned to Facebook to preview new series or season premiers. (Digiday) 


Industry Shake-ups: 

Special K picks a new agency
Kellogg's shifted its creative business for Special K from Leo Burnett to JWT. (Agency Spy)