Adweek Daily Brief: Facebook’s Best Campaigns and 2015’s Top Picks for Cannes

Plus the story behind Vanity Fair's Caitlyn cover

Want to discover or revisit some of the most creatively effective marketing of the past year? Today's the perfect day for it. Facebook has revealed its annual marketing campaign winners, and Adweek has also compiled a roster of this year's best bets for Cannes Lion winners.

Check out these and many more updates from across the marketing and media industries in our daily roundup: 

New on Adweek:

The year's 12 best Facebook marketing campaigns
Take a look at the 12 Facebook Awards winners. Winning marketing campaigns include the ALS Ice Bucket Challenge and the Always #LikeAGirl campaign. 

$18 billion in media is in play at Cannes
At this year's Cannes Lions Festival of Creativity a big topic of conversation will be on the huge number of media reviews, priced at a total of $18 billion.  

Cannes Future Lions: Where are they now?
In honor of 10 years of the Future Lions program, take a look at what six past winners are up to now. 

How Investigation Discovery keeps you hooked
People are tuning in to Investigation Discovery's programming for longer periods of time each day than any other cable or broadcast network in the U.S.

The making of an iconic Vanity Fair cover
Caitlyn Jenner made her global debut on this month's Vanity Fair, quickly hailed as an iconic cover. Here's what it takes to make a buzz-building magazine cover.  


Around the Web:

Pepsi laughs at Coke campaigns
A new campaign from Pepsi takes on Coca-Cola, poking fun at two of the soda company's latest marketing campaigns. (Business Insider) 

Inside the Starbuck's Race Together campaign
Fast Company takes an in-depth look at the infamous Starbucks Race Together campaign that encouraged baristas to discuss race with customers. (Fast Company)

Fitbit's IPO preparation
The wearable fitness company FitBit increased the price for its initial public offering from $14 to $16 a share up to $17 to $19 a share. (The New York Times) 

Cuts coming for Gap
Gap plans to close a quarter of its U.S. stores in the upcoming years. It will also cut 250 jobs in its San Francisco headquarters. (Time) 

Disney's pack of social media moms
An exclusive group of 1,300 moms and a few dads, named the Disney Social Media Moms, receive perks for lending input to help Disney's marketing efforts. (Reuters)


Industry Shake-Ups: 

Bacardi unites global and regional 
Spirit brand Bacardi recently cut its head CMO role, instead hiring a CMO North America and CMO Europe. Here's why that works for the brand. (Adweek) 

Bad timing for Heineken-Wieden split
On Monday, Heineken announced it would be parting ways with Wieden + Kennedy after five years, just one week before the brand is honored at Cannes. (Adweek)