Juan Valdez tied with the Geico Gekko for top advertising icon. The now 13-year-old actress Hallie Eisenberg received an award from Pepsi. Planters’ Mr. Peanut hobnobbed with the advertising glitterati at the United Nations. And that was just the first day of the second annual Advertising Week in New York last week that delved into the business issues integral to its future. With an estimated 33 sponsors and 100,000 attendees (twice the number of last year), Advertising Week co-chairman Ron Berger called it “the largest gathering of advertising and marketing people there has ever been in North America.” And there were panels, panels and more panels—on client-agency relationships, successful campaigns, the changing role of the Web, Podcasting and media planning and buying.
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