Adrenaline Enjoys New Business Rush

ATLANTA Adrenaline Inc. has added four clients to its roster and retained one, the agency said. The Atlanta shop has been tapped to create corporate image, Web initiatives and print efforts for its new accounts.

Atlanta restaurants One Midtown Kitchen and Cilantro selected Adrenaline without reviews. Web work for OMK launched last week and print ads break next week in publications such as Jezebel and Atlanta magazines and the Atlanta Journal-Constitution. Cilantro’s corporate image campaign, complete with in-store signage, will precede the restaurant’s opening in September.

After a review that involved two undisclosed agencies, Adrenaline added Baxter Credit Union to its list of financial services clients. The Chicago-based institution has 100,000 members and branch offices in Irvine, Calif., and Puerto Rico. Its corporate image campaign, including retail signage, breaks late this summer, according to the shop.

The Golf Club of Georgia in Alpharetta sought out Adrenaline to create a corporate image campaign, redesign its Web site and develop a promotional CD-ROM. Work for the private club is scheduled to launch this summer.

Adrenaline also has started new work for Municipal Electric Authority of Georgia Power, a client since 1998. The agency is in the process of redesigning the energy company’s products and services collateral.

Combined billings are less than $1 million, according to Adrenaline CEO Doug Strickler.