Addis Picks Up Branding Assignments

SAN FRANCISCO Independent brand strategy and design firm Addis said it has landed four new accounts.

The wins include McDonald’s, for which Addis will be providing strategy for a new, undisclosed initiative. Addis won the account following a four-shop review that included undisclosed branding firms in London, New York and Chicago.

The Berkeley, Calif., shop also added the account of an undisclosed 900-store major retailer following a review that included three finalists. This assignment will tap the firm’s full range of capabilities, from brand strategy and corporate identity to retail and Web design, said CEO Steven Addis.

Addis also will be working on branding with Nano-Tex, a California and North Carolina-based textile research company that is owned by Burlington Industries. Its “nanotechnology” research is being used by Gap Inc. on stain-resistant slacks. This account was won without a review.

Rounding out the new accounts is Moody’s KMV, which hired Addis after a review that included three finalists. Addis will help the San Francisco subsidiary of the national credit rating company establish a “brand voice.”

Addis declined to disclose fees for the new pieces of business.