Ad Slowdown Leaves Rogers In Red

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

TORONTO — Rogers Communications, Canada’s biggest cable company and magazine publisher, on Wednesday blamed its first-quarter loss on a puny advertising market and the poor performance of its wireless telephone division.

Rogers said it lost CAN$103.9 million ($67 million), or CAN 59 cents (38 cents) a share, compared to a year-earlier profit of CAN$19.2 million, or CAN5 cents a share. Revenue rose 10% to CAN$886.4 million ($571 million) from CAN$807.7 million.

The company also said it might spin off its media unit to shareholders to attract more U.S.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in