The Association of National Advertisers and the American Association of Advertising Agencies have invited execs from TV networks, advertisers, media agencies and ad associations to attend the first Network Upfront Discussion Group on April 29 in New York. Among the topics will be whether to institute a daily “closing bell” during the upfront and a shift to two half-year upfront negotiation periods. This year’s upfront begins May 17.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity