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If you're an awkward, love-starved guy pushing 30, Whole Foods wants to help you find a date.
The health-focused supermarket giant is poking a little friendly fun at itself, and its clientele, with "In the Market: An Organic Love Story," created by ad agency Omelet. A seven-part series of comedic sketches that rolled out on YouTube over the past week, the Valentine's Day campaign follows the misadventures of Ben, a lonely, almost-30 goofball trolling in the local produce aisle for hot, single girls in yoga pants.
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