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If you've ever been relegated to the kids' table at Christmas—despite knowing in your heart of hearts you were ready for the big leagues—you'll appreciate this sweet, simple ad from Dutch supermarket Albert Heijn.
The commercial, created by TBWA\Neboko in Amsterdam, opens on a pre-teen boy arriving at a relative's house for Christmas dinner. Everywhere he turns, he's treated like a child—from the coat rack (where he tries—and fails—to get his coat hung in the tall closet), to cocktail hour, to setting the table (where, after attempting to light a candle, he's limited to blowing it out of a more "competent" adult's hand).
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