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Fun fact: Associating with David Bowie, whether in physical or purely musical form, instantly increases your cool factor by about 1 trillion percent. See: fashion model Iman, TV series Flight of the Conchords, the movie Labryinth and Lincoln Motor Co.
So, to elevate an otherwise just sort-of-neat ad for its new smartphone, the Xperia Z (pronounce it "zed" for full effect), Sony had the good sense to enlist the talents of the artist formerly known as Ziggy Stardust—or at least his vocals from a 1977 outtake of the song "Sound and Vision."
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