There's already plenty of nostalgia around the upcoming Star Wars movie, and PlayStation only adds to that vibe with this holiday spot from BBH New York for a game called Star Wars Battlefront, launching Nov. 17 on the PS4.
Are you a grown man stuck in a dead-end job in an airless skyscraper, dreaming of when you actually enjoyed life? Like back when you were a kid and you were having epic Lightsaber battles with your best friend, dressing up as Darth Vader and Yoda for Halloween, and racing Star Wars bikes around the neighborhood?
Spoiler alert: You can't go back there. However, you can buy Star Wars Battlefront and metaphorically shatter your stasis, leap on to an X-wing fighter and head to Hoth, where snowy freedom awaits (along with "greatness," as the brand's continuing tagline puts it).
PlayStation blogged about the spot, saying the brand "wanted to celebrate the launch of Star Wars Battlefront in the biggest way we could—with a love letter to one of the most enduring and inspiring fictional universes in human history."
The campaign includes one :30 and one :60 for TV and online.
And the campaign goes well beyond the spot into custom consoles: A limited-edition, Darth Vader-inspired PS4 system—with an image of Darth Vader and a repeated Star Wars logo across the top of the console—will be available as part of two Star Wars bundles available Nov. 17.
Senior Vice President, Marketing: Guy Longworth
Agency: BBH, New York
Creative Chairman: John Patroulis
Chief Creative Officer: Ari Weiss
Creatives: Lucas Bongioanni, Marcos Kotlhar, Philip Sicklinger, Alex Booker
Chief Strategy Officer: Sarah Watson
Strategy Director: Kendra Salvatore
Business Director: Finnian O'Neill
Account Director: Justin Marciani
Account Executives: Eric Schwerdtfeger, Johnny Skwirut
Head of Content Production: Kate Morrison
Senior Content Producer: Abbie Noon
Head of Business Affairs: Sean McGee
Production Company: Park Pictures
Director: Lance Acord
Executive Producers: Jackie Kelman Bisbee, Mary Ann Marino
Line Producers/EPs: Caroline Kousidonis, Justin Pollock
Director of Photography: Lance Acord
Head of Production: Anne Bobroff
Production Designer: Richard Bridgland
Production Service: Stillking Prague
Production Supervisor: Lars Flegel
Editing House: Exile
Executive Producer: Carol Lynn Weaver
Producer: Toby Louie
Editor: Kirk Baxter
Assistant Editor: Grant Hall
Sound Design: Brian Emerich
Sound Mixing: Sonic Union
Producer: Justine Cortale
Engineer: Steve Rosen
Visual Effects House: The Mill
Executive Producer: Verity Grantham
Senior Producer: Jeremy Moore
Producer: Michael Scarcella
Production Coordinator: Casey Sincic
Shoot Supervision: Christian Neilsen, Nathan Kane
2-D Lead Artist: Kyle Cody
3-D Lead Artists: Ruben Vandebroek, Joji Tsuruga
Colorist: Ferg McCall