Some combinations are greater than the sum of their parts. In this feel-good spot for McDonald's Bacon, Chicken and Onion sandwich, the brand focuses on the virtues of the number three—with every element of the ad pitching in to emphasize how well the each of the snack’s namesake ingredients complement one another.
Titled “Go with the Flow” and created by Leo Burnett London, the spot opens on three hands setting up a small, portable radio, and turning the volume knob to three. As the classic Schoolhouse Rock song “Three is a Magic Number” kicks in, three painters go about redoing a home’s interior of a home. A flurry of collaboration ensues, as the craftsmen deftly toss paint cans, brushes and rollers back and forth, even countering each other on a makeshift seesaw to reach the top of the walls. The troupe completes the task with alacrity, and then takes off to grab lunch: Bacon, Chicken and Onion sandwiches, naturally, the three components of which, we’re told by the voiceover, work together “in perfect harmony.” Just like the spot's heroes.
Unfortunately, for those viewers around the world hoping to taste the trinity and judge for themselves, the BCO only appears to be available in the U.K. and Ireland.
Spot: "Go With the Flow"
Agency: Leo Burnett, London
Creatives: Rik Brown and Jon Fox
Agency Producer: Kirsten Kates
Production Company: Blinkink
Director: Simon Willows
Producer: James Stevenson Bretton
Director of Photography: John Lynch
Production Designer: Sam Riley
Choreography: Robert Hylton
Editor: Mark Aarons
Music: "3 Is A Magic Number" by Bob Dorough