Ad of the Day: Help Remedies

Pharma boutique up to its usual tricks with crazy new spot for bandages that recruit bone-marrow donors

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Help Remedies, maker of products like Help I have a headache (painkiller medicine) and Help I've cut myself (adhesive bandages), knows a thing or two about creating an unsettling mood. Its "Take less" campaign featured a pair of giant lips attached to a man's stomach attempting to eat an enormous pill. And its ads for Help I can't sleep (anti-insomnia medicine) were creepy enough to earn the top spot on AdFreak's 30 Freakiest Ads of 2011 list.

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