We used to joke that equality will finally be achieved when men are given as much shit for their looks as women. Good news! Evidence suggests we've finally made it—or we're damn close, anyway.
Harvey Nichols, the British department store that excels at helping you celebrate all your worst human characteristics, just released its new menswear campaign under the banner "Great men deserve great style." Each ad takes a great man from history, lists a few of his achievements, then undercuts all of the above with a burn about his crap look.
The campaign was created by adam&eveDDB to punt a new menswear department in its Knightsbridge store. The TV spots—a first for the brand—follow the same formula as the print ads do, with one extra perk: After the doldrummy music and punch line, each man's fashion faux pas is whimsically made over, to give an exciting sneak-peek at how much sassier you can look once Harvey gets ahold of you.
Below, we give you President Obama, accompanied by a gnarly pair of "dad jeans":
Next up, Boris Johnson, whose hair is not unlike something you'd find on a muppet:
But let's not rely only on current events. What is a genius, after all, in sandals like these?
Here, Darwin is given a trim that would make hipsters in Brooklyn beam with pride.
Lastly, check out Shakespeare. We'll never know whether he was stylin' for his time, but we do know what he looks like now:
We'll leave you to check out the print ads below. And whatever you achieve in life, remember: None of it is half as important as your taste in shoes. (Zuckerberg, we're looking at you.)
Client: Harvey Nichols
Project name: Great Men
Client: Shadi Halliwell, Group Creative & Marketing Director; Anna Davidson, Head of Marketing
Chief Creative Officer Ben Priest
Executive Creative Directors Ben Tollett, Richard Brim
Art director: Tim Vance
Copywriter: Paul Knott
Head of Design: Alex Fairman
Agency Producer: Amanda Davies
Production Assistants: Nic Akinnibosun & Raluca Anastasiu
Account Management: Paul Billingsley (Business Director), Britt Lippett (Account Director), Katie Gough (Account Manager)
Agency Planner: Michelle Gilson
Media agency: Zenith Optimedia
Media planner: Tim Payne; Becky Dorfman
Animator: Rob Rae @ MOTIONCULT
Post Production: Touch Digital
VO Artist: Joe Dixon @ Sue Terry
Music Supervisor/ Audio post: Factory Studios
Soundtrack name and composer: main track – Moonlight Sonata/ Beethoven. Dance track composed by Si Begg/ Siren