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Leave it to the auteur Gus Van Sant to take some of automotive advertising's biggest clichés—self-glorifying narration over footage of a luxury car in the desert—and somehow still turn them into something beautifully compelling.
Van Sant, best known for his Oscar-nominated directing of Hollywood hits Good Will Hunting and Milk, helmed three new spots for BMW's upcoming plug-in hybrid, the i8.
They are, as one would expect, artfully shot, using a shifting focal depth to bring some new perspective to the age-old images of a cutting-edge automobile tearing across barren wastelands.
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